Outsourced marketing services
Why outsourced marketing services are the right way to go
Marketing your business is an important matter. Engaging outsourced marketing services ought to be the defining moment of change for your business, and for you as a business owner.
Done right, it will mean a defined and sustained marketing effort to grow and scale.
There are many factors to consider, many skill-sets to apply, and many options to choose from. In the same way as expertise helps in finance, expertise helps in operations, expertise helps in HR, the same is true when it comes to marketing.
If you want professional results, you need professional support. Get in touch today about our outsourced marketing services if you are an SME in Sussex, Brighton or elsewhere in the UK.
I would highly recommend speaking to the team at Growth by Design….they’ll be there to advise on the strategy that is best suited to you and your business."
Looking to outsource your marketing to experts?
What is included in your outsourced marketing services package
The outsourced marketing services and packages we provide are tailored to your goals, challenges, sector and, very importantly, to your budget.
The exact mix of support activity is unique to every client, and will be developed in direct discussion with you.
It can include outsourced marketing services for website, social media, content, email marketing, graphic design, video production and many more areas.
All of our clients see the difference in both the ease of working with us and in their results. We provide professional marketing services throughout Sussex, so that SMEs have access to the same quality of support as larger corporates, but at a cost effective level!
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Interested in what an outsourced marketing services package might look like for you?
The business benefits of investing in outsourced marketing services to Growth by Design
You are investing in a marketing team, in a cost-effective way. A team of true specialists available to you as and when you need them, who will deliver:
Enhanced business reputation
More enquiries and leads generated from your preferred clients
Winning more business and increase in lifetime value of your customers
Developing introducers, alliances and stronger recommendations/referrals
Demonstrate return on investment so you are confident in growing and scaling your business
The benefits to business owners, and those responsible for marketing, when
investing in Growth by Design
It’s not just the business that benefits from our digital marketing support services, so do you as an individual because we help our clients:
Increased confidence in your marketing
New knowledge and motivation
Feel listened to, appreciated and valued
Interested in what an outsourced marketing services package might look like for you?
The Common 10 approach sets our Sussex-based marketing agency apart from the competition!
The Common 10 approach addresses the four key phases of marketing to ensure your business has the most cost-effective and comprehensive marketing strategy available:
- Brand updates: Targeting, messaging, and your immediately visible content.
- Primary Marketing: Enabling fresh lead generation, new customers and enquiries
- Secondary Marketing: Boosting conversion rates and growing your customer lifetime value
- Tertiary Marketing: Enabling referrals, and encouraging recommendations and introducers.
Outsourced Marketing Services specifically designed for SMEs
Unlike some other digital marketing companies in the UK, we’ve listened to the needs and challenges of SMEs.
We’ve created a unique framework for business owners to provide structure and direction to their marketing, that is relevant to their SME business context.
It is the most comprehensive and relevant approach available to SMEs and is represented through four key areas of marketing. Within those four areas, there are 10 marketing objectives.
A summary of the model is below, but you can watch a video on the Common 10 too. By outsourcing marketing services to us, you get the benefit of a whole team, and the Common 10 model!
Brand
Aim: Relevant messaging, professional presentation and reputation management
Related Marketing Objectives:
- Brand message clarity and positive perception
Primary Marketing
Aim: Generate leads, develop enquiries, secure first orders
Related Marketing Objectives:
2. Ensure findability, visibility and reach
3. Build a database to communicate with
4. Enable enquiries and nurture longer term prospects
5. Improve sales conversion rate
6. Maximise first sales values
Secondary Marketing
Aim: Meet ongoing customer needs and manage the relationship for the long term.
Related Marketing Objectives:
7. Grow client lifetime value (LTV)
Tertiary Marketing
Aim: Enable the ‘Ripple Effect’ of referencing and storytelling from clients and others.
Related Marketing Objectives:
8. Capture evidence of client experience
9. Re-activate past clients and prospects
10. Develop and work with marketing alliances and introducers.
See some examples of how our outsourced marketing services have helped our clients
Frequently asked questions...
What are outsourced marketing services?
Outsourced marketing services involve delegating all or part of your marketing activities to an external agency like us at Growth by Design. This can include digital marketing, content creation, SEO, social media management, and much more.
Why consider using outsourced marketing services?
Outsourcing marketing provides access to specialised expertise, reduces costs compared to hiring in-house, and allows you to focus on your core business activities while marketing professionals manage your marketing efforts. All to save you time and money, and enable your business to grow!
At Growth by Design, we have a whole team of expert and qualified marketing specialists, with varying skills including content writers, web design, degree-standard film and video editing and graphic design, all with many years of experience in their fields. Not forgetting we have Google Accredited team members. This all means your business has access to a wide range of skills all under one roof!
How do outsourced marketing services compare to having an in-house marketing team?
Outsourcing can often be more cost-effective and provide access to a wider range of expertise than hiring and maintaining an in-house team. An outsourced marketing team also offers scalability and flexibility to adapt to changing marketing needs.
The business world is constantly changing, so it's essential to be able to adapt quickly and change direction when needed. By having an outsourced team of experts, you can tap into additional expertise that may be better suited to your business direction. All within the same outsourced marketing team, who coordinate between themselves on your behalf!
How does Growth by Design ensure their outsourced marketing services align with your business goals?
Growth by Design works closely with our clients to understand their business objectives, from the initial detailed onboarding to identifying the target audience and market positioning, ensuring that our marketing strategies are customised to align with your business goals. We use strategic quarterly marketing techniques to enhance your business's online and offline presence, build a positive brand image, and increase trust among your target audience.
What types of marketing can be outsourced to Growth by Design?
Growth by Design offers a comprehensive range of digital marketing services including marketing strategy, content marketing such as blog creation, SEO, social media management, email marketing, PPC advertising, social media paid advertising and market research. This is just a small sample of the marketing services we offer. With just over 300 tactics we can tap into, we will have a strategy to suit your marketing needs!
What is a marketing package?
A marketing package will include everything your business may need under one roof, from a logo design, website design and development, to digital marketing and print materials. At Growth by Design, we cover a broad range of marketing services all designed and tailored to your business as a one-stop-shop for all your marketing needs! We formulate a unique marketing plan that will grow your business.
What does a marketing package include?
A marketing package is bespoke to you and your business. We don’t believe it set quotas of x number of social posts a month, or y number of blogs month-in-month-out. The package and strategy that is created to your objectives and is refreshed every quarter.
Tactics that many of our clients use include social media marketing, SEO, content updates, such as blog writing for your website, PPC (pay per click) advertising and monthly reporting.
What type of outsourced marketing is best for small businesses?
For small businesses, the most effective marketing strategies often involves a mix of digital and traditional methods tailored to your specific audience and budget. It also has the potential to scale up as the marketing delivers more revenue to your business.
Digital marketing can consist of content marketing such as blog posts, social media marketing, local SEO (Search Engine Optimisation), email marketing and pay-per-plick (PPC) advertising using platforms such as Google Ads and Facebook Ads.
Traditional marketing methods may involve some graphic design such as logo design, and other print material such as business stationery or brochure design.
Other traditional methods include networking, attending events and generating reviews and referrals, for which we can support by creating marketing and sales materials.
At Growth by Design we use our unique Common 10 Marketing Model to tailor our marketing packages to align with your business goals.
What are the main benefits of investing in outsourced marketing services?
Outsourcing your marketing provides access to a team of marketing specialists who deliver enhanced business reputation, generate more enquiries and leads, win more business, and increase the lifetime value of your customers in a cost-effective way.
To achieve this in-house, your options are to:
- Hire a lot of people straight away
- Put all your marketing eggs in one basket, and hire a specialist in just one tactic
- hunt for a unicorn and find someone who can do it all for you to an expert level!
None of the alternatives sound that attractive!
How long does it take to see results from outsourced marketing services?
Typically, clients begin to see noticeable improvements within 3-6 months. However, this can be shorter depending on the level of investment and the use of more intensive strategies which may show significant results in a shorter timeframe.
What metrics does Growth by Design use to measure the success of its outsourced marketing services?
We use key performance indicators (KPIs) such as website traffic, conversion rates, social media engagement, ROI from marketing campaigns, lead generation, and overall brand visibility to monitor the success of your marketing.
Critically, we focus on the end business result - the number of and values of sales/orders for your business.
This is important to track ROI (return on investment) to make informed decisions about growing and scaling your business.
Read some of our success stories here:
Worksmart – Google Ads (Pay-Per-Click PPC) Advertising
Sussex Floor Restoration – SEO and PPC agency Sussex (Google Ads)
Sussex & Surrey Partitioning – Digital Marketing & Website Design
