Our marketing support packages don’t just deliver to the brief, they deliver beyond the brief
Our marketing support packages don’t just deliver to the brief, they deliver beyond the brief
From working with their business coach, UK Growth Coach, TS Electrical identified a need within their business for digital marketing services that were proactive and result-focused in order to grow their business. They were referred to Growth by Design and took advantage of the complimentary Marketing Review to hear our approach and suggestions, and get a true feel for us.
Although they’d had digital marketing services from a few different marketing companies in the past, they had never seen any meaningful results from them. At that time, no marketing was being undertaken consistently and they were aware they lacked the knowledge to put together a comprehensive strategy themselves (and then deliver on it) confidently.
One of the key goals they wanted the digital marketing services to deliver was a change to their customer makeup. The majority of their customers were repeat ones, so they weren’t in a position to grow the business from them alone. Additionally, they wanted commercial clients to account for a greater overall percentage of their business alongside domestic work.
Having had the Marketing Review with us, the owners felt we’d be a good fit for achieving this change in their business.
The work began with defining their customers and creating avatars for them – customer profiles that cover everything from their priorities and motivations, to their concerns and who/what influences them. From this, we were able to work with them on developing the key messages and value proposition appropriate for each audience avatar.
This gave us a clear target for who and where to focus the digital marketing services, as well as meaning TS Electrical would resonate better with the prospective audience.
The strategy focuses on Primary Marketing, as defined by our Common 10 marketing model. That means we are looking for brand new clients online. The tactics used are:
There is a consistent and strategic programme of marketing happening month-in-month-out, so we can build on each subsequent success.
The results have been frankly phenomenal!
The number of jobs estimated are up 120%.
Company turnover is up nearly 58%.
The number of jobs invoiced is up 33%.
All of this is down to the quality and precision planning, and execution, of the marketing.
It isn’t just about the business performance though. The business owners are more confident with both their marketing and business, and feel supported by a team of experts who they can depend on.
Peace of mind in the results and their digital marketing services – now that is worth its weight in gold!
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However, you may wish to book a business call with us to see how we can help you in your journey.
Kindest,
Growth by Design Team