Google Ads Marketing Agency
Achieve measurable business results with Google Ads
Growth by Design runs Google Ads campaigns that focus on quality traffic and measurable enquiries, not wasted clicks.
With a clear, commercially minded approach, we build and manage campaigns that suit the budgets and goals of small and medium businesses. The aim is targeted visibility, smarter spending and ads that equate to real interest from your ideal customers.
Google advertising to make you findable
to prospects
The phrase ‘I’ll google it’ is ubiquitous these days. As a result, your business simply has to be findable and visible to prospective customers in Google’s search results. Paid Google advertising is a pretty sure fire way of making that happen!
Paid search ads are listed at the top of the search results and offer enhanced features, such as sitelinks to priority pages on your site, call-outs and location extensions and customer review/star ratings, all of which help you stand out from the crowd.
Use a Google Ads marketing agency to setup and run it for you so you get the best return from your investment!
Get your FREE guide to PPC success for your SME business!
Get in touch today to discuss how a Google Ads marketing agency can generate you quality leads
Why are Google Ads particularly good for small businesses?
- Targeting options allows you to tightly control who does and doesn’t see your advertising
- You control the budget so there is a very low barrier to entry from a financial perspective
- Clear return on investment as we track clicks to conversions
- Google Ads marketing is a great way to get to the top of the search results quickly, giving your organic search strategy time to work
- Cost effective way of being visible in search results where an SEO strategy is too expensive to deliver
So if you want your business and services to be seen by prospects online, working with a Google Ads marketing agency must be a serious consideration for you.
If you want experts running your small businesses Pay-Per-Click advertising on Google, call us today!
What a Google Ads marketing agency
can do for you
It may sound straightforward but as with most things in life, expertise matters.
The two most common issues businesses have with any existing Google ads activity are:
- Rising costs to remain visible in the search results, without an additional uplift in conversions/sales
- Generating clicks but not the subsequent conversions/sales.
Both of which are damaging to your business!
Growth by Design is here to help any SME business owner facing these challenges.
Our Google Ads marketing agency service will drive your business forward!
Strategy development
Without a strategy and plan in place, it’s easy to spend money without really understanding what has performed best, and what to do more, or less of, in the future.
Tracking setup
It’s important to have the tracking set up correctly on your site and in Google’s Campaign Manager to be able to accurately report on performance.
Landing page/website conversion
Google Ads aren’t just about the ad, but also where you steer the prospect to after they click. If the page has poor quality content and design, you’ll be having to pay Google more to show your ad, in addition to the wasted spend of those clicks not converting on your website!
Targeting
There are a lot of options, so you have to really know your audience, be specific and set up the targeting correctly in Google’s Campaign Manager.
Keyword management
Don’t let a high volume keyword lure you away from the less competitive but the same meaning/intent keyword. Careful selection of the keywords and having them in the right type of campaigns is critical to managing your cost per click budgets and maximising the return from your ad spend.
Ad copy testing
Your ad copy is your sales pitch, so it’s important to test and change to get the best click through rate to your website.
Account management & reporting
Regular checks, optimisations, budget controls and reporting are vital to staying on top of an ever changing customer landscape.
Below you can see the difference a Growth by Design Google Ads expert has made to our clients’ businesses
Call or email us today about your Google Ads marketing
Frequently asked questions...
Is hiring a Google Ads agency worth it for my business?
Yes, partnering with a Google Ads agency is highly beneficial! You have access to trained experienced professionals, who will manage PPC campaigns, optimise return on investment (ROI) and ensure you make the most out of your ad spending. Working with a Google Ads agency will give you the best chance of the greatest return from your investment as well as give you time back to spend on other aspects of your business.
What does a Google Ads agency do?
As a Google Ads agency, we handle every aspect of your PPC (pay-per-click) advertising campaigns, from setting up Google Ads accounts to creating, managing, and optimising ad campaigns. This includes keyword research, ad copy testing, ongoing campaign management, and targeting the right audience to increase your conversions. We then monitor the Google Ads performance, and will continually refine the strategy to achieve better ROI. In addition, we provide detailed monthly reporting so you can understand the performance of your PPC campaigns.
How much does a Google Ads marketing agency charge to manage ads?
The fees for hiring a Google Ads marketing agency vary depending on the complexity of your campaign and the level of service provided. Growth by Design offers packages that include strategic planning, data-driven optimisations, and monthly reporting. For small businesses with limited budgets, we can provide cost-effective solutions that maximise the value of every click and work with you on just your Google Ads marketing.
This sole focus also works well if you have an in-house team that has expertise in other areas of marketing but isn’t as experienced at Google Ads.
Can a Google Ads marketing agency help my business with a small budget?
Absolutely! One of the key advantages of Google Ads is the ability to control the budget and tailor campaigns to meet financial limits. As a Google Ads agency, we create highly targeted ads that reach the right audience, even with a smaller budget. This ensures your ads are optimised to deliver the most impact while minimising wasteful spending. This is especially important for small businesses just starting with online advertising.
Once you’ve seen and felt the return on your investment, there is then the option to invest more in Google Ads or use the return to develop other areas of the business or undertake other marketing activity.
How does a Google Ads campaign deliver ROI?
A well-structured Google Ads campaign delivers ROI by driving relevant traffic to your website, which can result in conversions, sales, or leads. At Growth by Design, we use advanced tools and data-driven strategies to optimise ads for performance. This includes testing different ad formats like text ads, video ads, and display ads, as well as continuously refining targeting and keyword management to reduce cost per click and increase conversion rates.
What are the benefits of using a local Google Ads agency near me?
Working with a local ‘Google Ads agency near me’ has the advantage of localised knowledge. Understanding regional market trends, being more accessible for face-to-face meetings and regular communication, and being familiar with the local competitors and search behaviours, enables more effective ad campaigns.
How does a Google Ads agency manage rising costs in PPC campaigns?
One of the common challenges in PPC campaigns is rising costs. As a professional Google Ads marketing agency, we manage this by continuously monitoring ad performance, adjusting keyword bids, and optimising targeting to improve cost efficiency. Our data-driven insights help determine what strategies work best, so we can make the necessary adjustments to maintain or lower your ad spending, while still achieving conversion goals.
You can see from some of our case studies and client success stories how we’ve been able to bring down costs while delivering the same or more conversions.
What kind of businesses should consider working with a Google Ads agency?
Any business that wants to enhance its visibility and drive more traffic should consider hiring a Google Ads marketing agency. This includes small businesses with limited resources to manage their own PPC advertising, as well as larger companies seeking digital marketing agencies with specialised Google Ads experts to scale their marketing efforts. If you're looking to quickly appear at the top of search results while also running an organic SEO strategy, we can help you achieve this effectively.
How do Google Ads charge my business?
Google Ads uses a pay-per-click (PPC) model, meaning you only pay when someone clicks on your ad. Your overall ad spending will depend on factors such as your selected keywords, bid amounts, competition, and ad quality. As a Google Ads agency, we can manage these costs by optimising your bidding strategy, improving your ad relevance, and targeting your ads more effectively to minimise unnecessary clicks and maximise ROI. It is not simply a case of who is prepared to pay the most will appear in the paid ads section of the search results!
How does a Google Ads agency improve ad copy and performance?
A Google Ads agency such as us, monitors and tests your ad copy to ensure it resonates with your target audience. By analysing performance data, we will tweak headlines, descriptions, and call-to-actions to improve click-through rates and conversions. Regular ad copy testing is a crucial component of a successful Google Ads campaign, as it helps identify what messaging leads to better engagement and results in more effective ads overall.
What is the role of keyword research in Google Ads campaigns?
Keyword research is the foundation for any successful Google Ads campaign. We perform thorough research to identify the most relevant and cost-effective keywords for your business. This process involves finding long-tail keywords, identifying competitor keywords, and selecting both high-volume and less competitive keywords to maximise visibility while managing costs. Good keyword selection can directly impact your ad positioning and return on investment.
How do I track the success of my Google Ads campaigns?
A Google Ads agency will set up comprehensive tracking to monitor clicks, conversions, and overall performance. We use tools like Google Analytics, Google Ads Campaign Manager, and other performance tracking software, such as SEM-Rush to get insights into what is working. With clear data-driven reports, we can show how a budget is being spent and which ads are generating the best results.
Can a Google Ads agency help with landing page optimisation?
Yes! Landing page optimisation is critical to turning clicks into conversions. If your landing page is poorly designed or irrelevant, you risk paying for clicks that don’t convert. We ensure that your landing pages have compelling content, are mobile-friendly, and align with the ad’s messaging, thus improving both user experience and conversion rates.
What kind of support can I expect from a Google Ads agency?
Growth by Design Google Ads marketing agency provides comprehensive support, from initial strategy development to ongoing campaign management. This includes everything from setting up your Google Ads account, handling PPC advertising, performing ad copy testing, and keyword research, to providing monthly performance reports. Our account managers are not only your point of contact, they are PPC experts who will ensure your campaigns are continuously optimised for maximum performance!
Through our years of experience, we know how to streamline your strategy, improve targeting, lower costs per conversion, and therefore ensure your online advertising is effective!