Our marketing support packages don’t just deliver to the brief, they deliver beyond the brief
Our marketing support packages don’t just deliver to the brief, they deliver beyond the brief
As a business owner, do you try to do the marketing yourself but lack the time to make your Facebook Ads strategy, search engine optimisation and emails as effective as you want them to be?
That was precisely how this client felt before they started working with us! Through our Facebook Ads agency, SEO and email marketing skills, we had everything they needed in one place!
Hallmark Glazed Extensions, based in East Sussex, provide glazed extension services for Sussex, Surrey and Kent, whether that be a conservatory, orangery, garden rooms or house extensions.
It had reached a stage where the owner wanted to grow the company through more new business but did not have the time and expertise to do this himself. Therefore he recognised the need to bring in dedicated marketing experts and a Facebook Ads agency who had a variety of marketing skill sets to make it a success. That’s when he found the Sussex-based marketing services of Growth by Design!
The campaign objective was to therefore secure new business leads from specific target audiences.
Our marketing services for this Sussex-based company, started with defining customer avatars: a profile of who they were targeting. This involved both demographic information but also their motivations, needs, concerns, questions, priorities and opportunities to wow them.
From these customer avatars, we then developed a marketing plan which comprised an SEO-driven (search engine optimisation) content strategy, email marketing, organic social media and Facebook Ads.
The email marketing is tailored to each of the target audiences, so each specific audience receives unique and relevant content. The open and click-through rates are outstanding (but more on that below!) because of the tailored audience approach we are taking.
As a Facebook Ads agency, we understand the intricacies of the targeting options available for reaching potential customers, and have used this to powerful effect for Hallmark Glazed Extensions. The audience targeting in the Facebook Ad campaign is driven by the customer avatars and uses a combination of demographic, age, location and interest targeting.
As an experienced Facebook Ads agency, we knew how to get the most out of the campaigns through continual management, monitoring and refinement. There are currently 2 Facebook and Instagram (Meta) campaigns live.
As a high-end purchase, the use of forms and imagery help to filter down the audience (in addition to our own targeting) to ensure they reach the relevant audience.
The other top tip, we’ve used this client is setting a monthly rather than a daily budget – so that quality leads can be generated more effectively from a carefully controlled budget.
Finally, the SEO-driven content strategy element which is not only designed (and is achieving!) high search engine rankings but also to provide valuable content for sharing in the email marketing.Â
The process for the content strategy started with thorough keyword research into the questions and queries of the target people, and importantly how they phrase those questions and queries. Then a content plan was created aligned to serve each of those subject areas, in multiple different blogs.
Having worked with Hallmark for 7 years, we’ve seen some staggering increases and improvements, as well as changes in their business as a result of our marketing strategy. The strategy has continually adapted and evolved to match business objectives, take advantage of new developments in marketing and flex with opportunities.
As a result of the success, the client has continually scaled and increased their marketing investment to secure ever more profitable new business!
The emails are averaging an open rate of 50% and have reactivated cold and past leads for the businesses! Good quality data lists for the emails which are actively managed, along with tailored content and interesting subject lines have been the recipe for success in the email marketing.
For SEO, we now have 36 non-brand keywords on page 1 of Google including high volume and local keywords.
The Facebook Ads strategy for Hallmark, after a couple of months of initial refinement, is delivering brand new, high-qualified leads. Last time we reported on the results for this case study, there were 26 Facebook Ad leads with a declining cost of 30% month-on-month. As of January 2025, that has jumped to 68 leads!
As of the time of writing, 55% of those leads were now active prospects. Based on their average order value, the opportunity pipeline from this tactic alone for one month stands at £1.7 million!
Comparing December 2024 to January 2025, performance on Facebook :
It isn’t about vanity metrics for our Facebook Ads agency team – but tangible measures that will impact the business’ bottom line!
We can take you from marketing average to marketing great just like we did for Hallmark Glazed Extensions.Â
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Kindest,
Growth by Design Team
