Our marketing support packages don’t just deliver to the brief, they deliver beyond the brief
As a business owner, do you try to do the marketing yourself but lack the time to make your Facebook Ads strategy, search engine optimisation and emails as effective as you want them to be?
That was precisely how this client felt before they started working with us! Through our Facebook Ads agency, SEO and email marketing skills, we had everything they needed in one place!
Hallmark Glazed Extensions, based in East Sussex, provide glazed extension services for Sussex, Surrey and Kent, whether that be a conservatory, orangery, garden rooms or house extensions.
It had reached a stage where the owner wanted to grow the company through more new business but did not have the time and expertise to do this himself. Therefore he recognised the need to bring in dedicated marketing experts and a Facebook Ads agency who had a variety of marketing skill sets to make it a success. That’s when he found the Sussex-based marketing services of Growth by Design!
The campaign objective was to therefore secure new business leads from specific target audiences.
Our marketing services for this Sussex-based company, started with defining customer avatars: a profile of who they were targeting. This involved both demographic information but also their motivations, needs, concerns, questions, priorities and opportunities to wow them.
From these customer avatars, we then developed a marketing plan which comprised an SEO-driven (search engine optimisation) content strategy, email marketing, organic social media and Facebook Ads.
The email marketing is tailored to each of the target audiences, so each specific audience receives unique and relevant content. The open and click-through rates are outstanding (but more on that below!) because of the tailored audience approach we are taking.
As a Facebook Ads agency, we understand the intricacies of the targeting options available for reaching potential customers, and have used this to powerful effect for Hallmark Glazed Extensions. The audience targeting in the Facebook Ad campaign is driven by the customer avatars and uses a combination of demographic, age, location and interest targeting.
Finally, the SEO-driven content strategy element which is not only designed (and is achieving!) high search engine rankings but also to provide valuable content for sharing in the email marketing.
The process for the content strategy started with thorough keyword research into the questions and queries of the target people, and importantly how they phrase those questions and queries. Then a content plan was created aligned to serve each of those subject areas, in multiple different blogs.
The results from this marketing strategy have been significant, not only in terms of the marketing metrics but also the impact on the businesses. As a result of the success, the client has scaled and increased their marketing investment to secure ever more profitable new business!
The emails are averaging an open rate of 50% and have reactivated cold and past leads for the businesses! Good quality data lists for the emails which are actively managed, along with tailored content and interesting subject lines have been the recipe for success in the email marketing.
While on the Google Ads, the clicks are up 55% and the cost per click is down 37%.
The Facebook Ads strategy for Hallmark, after a couple of months of refinement, is delivering brand new, high-qualified leads. Within a single month, 26 Facebook Ad leads were generated, with the cost per lead continuing to decline month on month by 30%. The Facebook Ads require users to fill in a form requesting a site visit, so these leads are in a good position to make a purchasing decision within a short timeframe!
If you combine the Facebook Ads with the organic social posts, the page’s reach has increased by over 53% month-on-month. We’ve been trialing MP4 organic social posts which have really helped increase reach and engagement.
We can take you from marketing average to marketing great just like we did for Hallmark Glazed Extensions.