Our marketing support packages don’t just deliver to the brief, they deliver beyond the brief
Our marketing support packages don’t just deliver to the brief, they deliver beyond the brief
Formost Fabrications are specialist bespoke metalwork service providers and fabricators, working on anything from staircases, canopies, fire escapes, walkways and more.
They were looking for a marketing company to address both the challenges they faced in their business, and achieve the aspiration they had for it too.
The challenge they were facing is a very common one among small and medium-sized enterprises, and one we are specifically designed to fix: a lack of marketing experience and insufficient time to do it consistently. One business owner focuses on the services and products, being the technician specialist, while the other has the running and operational duties of the business. Marketing is something that often gets squeezed off the ‘to-do list’ in these types of situations.
From a business perspective, there were a few service offerings they wanted to champion and do more of, as it is the work they enjoy the most. They recognised that they needed a marketing company to examine their target audiences and the messages going out to them, and then explore new ways to reach those audiences.
They approached marketing company, Growth by Design, based in Uckfield, due to an introduction from their business coach and after attending one of the business education seminars we co-host with partners.Â
The approach we take as a marketing company is to start with a thorough onboarding session. This is a productive two hour meeting, in order to get our team to learn about the client’s business, understand what is and isn’t known / done currently, and what the objectives are.
In the case of Formost Fabrications, we focused heavily on their target customer avatars. Given that they wanted to focus more on design and in particular staircases, we needed to get under the skin of this audience to be able to identify their motivations, needs, concerns, purchasing behaviour, and more.
We have now been working with Formost Fabrications for 2 years and they have seen a transformation in their marketing results (more on that below!)
The objective has always been to generate leads from brand new, cold contacts. The tactics our marketing company have selected to achieve this are:Â
Previously we shared the significant results we’d achieved from just 3 months worth of work, which included 100 new LinkedIn followers, 2 direct and qualified leads from LinkedIn (worth approx £50,000) and starting to gain visibility on page 1.
We are delighted to share how things have progressed since those early wins.
“Our business coach Tim Rylatt from UK Growth Coach has always encouraged us to be proactive in our approach to our future both personally as well as for the business. To achieve our goals we needed to accelerate the development of the business and not just rely on organic growth. Through networking opportunities we were able to explore other business owners experience of outsourcing their marketing and what impact that had. It was a no-brainer. Growth by Design have a proven track record of demonstrating their worth & value to those business owners that utilise their services.
We have found the team to be friendly, engaging, and inspiring. A good bunch of professionals with a very natural approach.
Having Growth by Design managing our marketing has enabled us to focus on the business. They are the experts and we are not. Time is valuable and having tried and failed on several occasions to introduce our own marketing initiatives the day-to-day activities always took priority. It was the right decision to take for our business.”
Michelle Arthur, Director
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Growth by Design Team
