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What is a paid social media agency?

Paid social media agency – Outsourcing your paid socials means you’ll get the strategy, delivery and results! keep on reading for more information.

When browsing through your social media and an advert pops up on your feed and is somehow related to something you have recently been interested in –  how did it get there, and how is that advert related to a recent Google search?

These are paid social media marketing adverts and are actually a fantastic way of reaching a targeted audience which ultimately could win you new business leads!

Digital Agency Sussex

These adverts for products or services will most likely have been created by a digital marketing agency. 

At Growth by Design, we are a successful digital marketing Sussex agency, and our services include social media management, social media strategy and the creation of effective social media campaigns.

paid social media agency | people standing by a wall with social handles above

What is paid social media?

The adverts or items that you see with“sponsored” or “promoted” tags are paid social media, displayed on third-party social networking platforms, such as Facebook, Instagram, LinkedIn, TikTok, Twitter and Pinterest, with the aim of targeting a specific audience.

paid social media agency | person on a phone with likes in bubbles

Why use paid social media?

Paid social ads give your business a targeted and measured reach, which is a way to ensure your campaign will be seen by the right audience.

Paid social ads also help ensure your brand and content are always at the forefront of your audience’s searches and shopping behaviours for both new and existing followers. Reinforcing brand awareness, visibility and credibility.

Read more about the benefits of using social media for small businesses

paid social media agency | different icons of social

What paid social format to use?

Paid socials can be created in a variety of formats, such as video (reels), images or stories, ensuring content is delivered in a way to increase customer engagement. 

Some campaigns will suit a static image, whilst others will suit a reel or video content. This also changes with popular trends and what is working well at the current time.

paid social media agency | icons of twitter, facebook and linkedin

What are the most common paid social platforms?

These are the 5 platforms that we at Growth by Design think work best with paid social media marketing: 

  • LinkedIn 
  • Twitter
  • Facebook
  • Instagram
  • TikTok

There are great targeting options on social media –  from interests and behaviours on Facebook to job titles and sectors on LinkedIn, gaining valuable customer insights on Twitter and improving communication with people on Instagram or as informative videos for gathering followers on TikTok.

At Growth by Design, based in West Sussex, we can devise ad campaigns, create the ads, and launch and run them.

paid social media agency | laptop with the word social media

Real results from paid social media campaigns

At Growth by Design, we get real business results for our clients.

When you commission us to deliver a paid social campaign and to create and post content, you will see:

  • New leads and enquiries generated
  • New users to your site and content, for future retargeting
  • Increases in brand reputation and recognition
  • Increases the lifetime value of existing customers
  • Increases in positive referencing and referrals, generating new leads.
paid social media agency | person typing on a laptop

Paid social media agency Brighton, East and West Sussex

Social media outsourcing and paid socials marketing agency for small businesses.

Outsourcing your paid socials, in whichever social media platform you need to focus on, means you’ll get the strategy, delivery and results!

Don’t just take our word for it; click here to watch one of our happy paid social media clients’ testimonial.

For effective paid social media campaigns that work to achieve your business goals, contact us at Growth by Design!

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