SEO Sussex and finding the right company to help: A comprehensive guide
Where pretty much everyone starts their journey for purchasing or finding the answer to anything on Google, one cannot overstate the significance of Search Engine Optimisation (SEO). If you’re looking for help with SEO in Sussex, look no further. This comprehensive guide covers everything you need to know to get your business and you started!
For business owners in any industry, understanding the fundamentals of SEO and harnessing its potential has become crucial. SEO should be the primary focus if you want to increase traffic to your website – and thereby generate more enquiries, sales and engagement from prospects. So, what exactly is SEO, and how can it propel your business forward, particularly in Sussex?
What is SEO?
SEO encompasses many practices focussed on enhancing a website’s visibility in search engines – or in simple terms, appearing as near to the top of the first page as possible. Optimising your website though covers many different aspects.
There is your website’s functionality and content, cultivating quality backlinks and strategic partnerships, and proactively managing your online reputation, among other things.
In a world where Google processes millions of searches daily, securing a prominent spot on search engine results pages (SERPs) unlocks the potential for relevant organic traffic actively searching for your services.
How do I find the best local SEO Sussex company?
For businesses in Sussex googling “SEO services near me”, partnering with a reputable SEO Sussex agency is essential to bolstering their online presence.
You will find many freelancers, ex-agency and senior executives, as well as tactic specific SEO agencies in your search. Finding the best people for your business is not that easy from a straight Google search – after all, these people claim to be experts in SEO so know how to get themselves in a good position in the results. But is that all it takes to make them the best local SEO Sussex company for you?
Your search for the best local SEO experts should consider several factors. Evaluating existing customer reviews, what processes they use, and whether the company is committed to driving tangible results is a necessary first step. Being first on Google is not a business objective – you need the sales and enquiries from it!
It’s also essential that your chosen SEO specialists tailor a solution that suits your needs. Out-of-the-box solutions often overlook the elements that might gain the most traction in your field.
At Growth by Design, we pride ourselves on crafting bespoke SEO strategies tailored to align with your business objectives and budgetary constraints. We also have a team of people who can handle the huge variety of factors that go into getting not only a good position in the search results, but will target the right people and convert them on your website too.
How much do SEO Sussex services cost?
Understandably, one of your first questions may be about the cost of SEO services. While the initial investment may seem daunting, the long-term benefits outweigh the expenditure significantly. SEO, when done by professionals, yields meaningful business results so it will be an investment for the long-term future of your business.
From heightened brand awareness and increased visibility to increased conversion rates and improved profit margin, a robust SEO strategy can catalyse business growth and foster credibility among potential clientele.
Are SEO Sussex companies worth it?
Understanding SEO can be daunting, especially as Google is estimated to change its algorithm (how it decides which websites to rank where) up to twice a day! The expertise of seasoned professionals, like Growth by Design, are invaluable.
We make it our business to stay abreast of industry trends and employ data-driven methodologies to ensure that your SEO efforts yield tangible results. We focus on strategies that move the needle in your business rather than defaulting to vanity metrics that don’t result in any increase in conversions.
Our commitment to transparent communication and comprehensive monthly reporting has two-fold benefits.
- Regular communication empowers you to make informed decisions and independently track the progress of your SEO initiatives so you can be confident that we are implementing effective tactics for your business.
- Over time, this information will help to broaden your understanding of which strategies are most effective for your business, making you feel more able and confident with your marketing.
Can DIY-SEO be effective?
While some businesses may contemplate the feasibility of undertaking SEO strategies in-house, the reality is that harnessing the full potential of SEO requires a comprehensive understanding of its intricacies.
Strategically selecting which areas to focus on leads to the most effective results within the time and budget allocation. With so many tactics available, it can be confusing for someone new to SEO to determine where to focus their efforts best. This uncertainty often results in wasted time and effort.
Of course, there are activities you can undertake that will contribute to improving your overall SEO.
1. Claiming your Google business profile
Claiming your Google Business Profile (previously known as Google My Business) is essential to manage your online reputation proactively. Whether you claim it or not, a profile will show for your business.
Managing how this communicates your brand message is imperative in helping Google understand more about the relevance of your business to potential customers.
Google’s business profile is also an excellent platform for collecting reviews. Requesting compelling testimonials from satisfied customers and detailing specific case studies can enhance your credibility and reassure potential clients of your value.
Look at our checklist for elevating local SEO results for your business.
2. Optimising the content you publish on the internet
From the copy of your static web pages to the dynamic content you push out on your blog and social media, the words you choose can help Google better understand what or who your content is for.
Targeting relevant keywords in your content can help Google understand which search queries your content answers. The magic is in knowing which key phrases to target, which phrases your competitors are targeting, and tracking your ranking progress for these phrases.
As an SEO Sussex agency, we invest in sophisticated (and costly) tools that help us with the most effective keyword research. With these tools, we can achieve excellence in selecting and tracking the correct keywords for you and those that your competitors are using. The free tools only get you so far!
3. Building relevant links to other content
As an interwoven web of information, Google loves seeing connections between and within sites. Building a portfolio of backlinks can begin with listing your business and services in relevant consumer directories. However, not all links are considered equal, and again, it’s important to discern which links are most beneficial. This discernment is particularly important given that many directories will try to fleece you for an annual subscription fee.
4. Optimising your website to please the algorithm
Google is looking for particular technical SEO requirements from your website. It needs to be mobile responsive, it needs to load pages quickly, and you need to tag it with the relevant metadata, among other things. These are often tasks that are more cost effective to outsource to an expert in the area.
In conclusion: finding the right SEO Sussex company to help with SEO
While specific SEO optimisations may be manageable independently, entrusting critical tasks and strategy to seasoned professionals can yield unparalleled business results in terms of efficiency and effectiveness.
Investing in a professional SEO Sussex company’s services is an investment in your business’s future success and sustainability.
SEO is a dynamic and often changing landscape laden with opportunities for businesses in Sussex and beyond. But only if you know how to leverage it with confidence and precision.
By embracing the principles of SEO and partnering with trusted professionals, businesses can unlock the full potential of their online presence and chart a course towards sustained growth and prosperity.
So, why wait? Embark on your SEO journey today and witness the transformative power of optimised visibility. Contact our friendly team now to find out how we can help you.
