This blog will discuss SEO help for small businesses. Search Engine Optimisation (SEO) is the term for a huge number of different actions that help with website positioning on organic Google search results.
Simply put, a strong SEO strategy means your website will appear above competitors when people search online for your industry. This leads to more website visitors, more potential clients, and the opportunity for more sales.
SEO help for small business – Things to take into consideration
One thing to remember is that SEO is a process that must be maintained and doesn’t happen overnight. The websites that show up on your Google search results first will have been around for a few years and have been implementing a strong SEO strategy for that time as well.
However, with investment and patience, you will be able to see improvements and begin to see your website ranking higher.
SEO is made up from a large set of practices that our team at Growth By Design can give you more information on. These include the choice of keywords, link building, loading speed, optimising images, meta descriptions, improving user experience and many others.
It’s one thing being able to identify an issue or the goal, it’s another to understand the precise actions to improve results. Additionally, it does take skill to assess the priority of actions and where investment is worthwhile!
Just because you can do A and B, doesn’t mean it’s worth your time and effort doing them. This is where expert advice really pays off and ultimately saves you money!
SEO help for small businesses – Online SEO Tools
Understanding how to perform these practices, and the effects they could have on your website can be difficult, as SEO is actually an expert career path not a basic task.
SEO tools are software tools that help businesses improve their website’s ranking on search engine results pages.
These tools can be especially useful for small businesses, as they can help identify areas for improvement and provide guidance on how to optimize a website for search engines. Many SEO tools are available for free or as part of a paid subscription, and some are even built into popular website building platforms.
Whilst you can certainly “have a go” at SEO yourself, we highly recommend getting in touch with a team of SEO experts for SEO help for small businesses (such as those we have at Growth by Design if you are serious about getting results). This is because, as with most professional activities undertaken, you should not expect the results of experts if applying the skills of amateurs!
If you do want to explore some of the tools which provide SEO help for small businesses, we have listed some relevant ones below:
Google Search Console
A fantastic starting point when it comes to SEO is Google Search Console.
This free platform enables you to track your website’s performance, check how your pages are indexed, and detect any security issues. It also provides information on how your website appears in search results.
Google Search Console can also show you which keywords are driving traffic to your website.
Another free platform from Google that’s an invaluable tool for SEO is Google Analytics. It allows you to track your website’s visitors and find out which pages and the type of content that is performing the best. You can use this information to optimise your site so you’re giving the right people the right information, encouraging them to remain on your website for longer.
You can also use it to track the success of your SEO campaigns and measure the effectiveness of your keywords.
SEMrush is another comprehensive SEO tool that offers a range of features. It offers indepth keyword research and keywords ideas with comparisons to competing websites in your industry. In fact, it can provide a full competitor analysis, full website analysis and gives you an SEO score for any copy you import.
Though SEMrush isn’t a free tool, it is highly beneficial when it comes to improving your SEO. There are endless features for different aspects of your website, and the data provided is extensive.
Yoast SEO is a popular WordPress plugin that helps you optimise your website for search engines. It offers features such as keyword optimisation, XML sitemap generation, and readability analysis.
It’s a free tool but there is a paid package that includes additional features.
SEO help for small businesses – Things to think about
All these tools can provide valuable insights into how a website is performing and identify areas for improvement, so it’s important to familiarise yourself with them.
Finally, it’s important to stay up-to-date with the latest SEO trends and best practices. There are several online resources and blogs dedicated to SEO that can help you stay informed.
By taking advantage of the tools and resources available, small business owners can help their websites and content become better optimized for search engine rankings. This can help you reach more potential customers and grow your business.
However, as mentioned above, whilst these tools are available, and can be used by amateurs, they are most effective when used by skilled, experienced experts, so do consider using a professional if you want really great results.
Ask our team about our SEO help for small businesses
At Growth By Design, we specialise in SEO help for small businesses and helping your business grow through the use of an optimised website.
The background work and research that goes into SEO, and constantly maintaining it so you can continue to rank highly on Google can be tiresome and time-consuming.
If you know that SEO work could benefit your business, please don’t hesitate to get in touch with our team today.