What is upselling and cross selling? How to increase customer value
Winning a new customer takes time, budget and effort. Once somebody trusts your business enough to buy, there may be more value available in that relationship than the first transaction suggests. That is where understanding what is upselling and cross selling becomes useful. Both approaches can increase revenue, but they work best when marketing helps […]
Multimodal Marketing: Does AI Know What Your Business Does?
Multimodal marketing refers to how modern systems can do more than simply interpret text, but can now identify other media forms – such as audio, video and imagery – and interpret it, and specifically applying this knowledge to marketing practices. Multimodal marketing is becoming more important because your prospects are no longer searching in one […]
What makes ChatGPT recommend one local business over another?
ChatGPT does not appear to recommend local businesses based on a single fixed ranking factor. Its answers can draw on a combination of relevant, credible and accessible information available across the web. TL;DR: Growth by Design reviewed 15 East Sussex businesses across accountancy, building services and dentistry. All 15 showed clear local relevance, 93% had […]
Who wants to be the cheapest? How to market your value, not your price
When two quotations appear to promise the same result, the lower price has an immediate advantage, but who wants to be the cheapest? The issue is not always what the more expensive business charges; it is often what that business has failed to explain. TL;DR: When customers cannot identify a meaningful difference between several businesses, […]
What are zero-click searches and what do they mean for your business?
What are zero-click searches? In short, they are Google searches that end without the person clicking through to a website, because the information, action or next step they need is already available within the search results. TL;DR: zero-click searches happen when Google answers a query or enables an action without the user visiting a website. […]
Do you nurture your prospects or leave them by the wayside?
TL;DR: Not every prospect is ready to buy the first time they speak to your business. That does not make them a poor lead; it means that you need to nurture your prospects. It usually means they need extra time, perhaps more trust, additional information, or a clearer reason to take the next step. If […]
What constitutes a good website in 2026?
TL;DR What constitutes a good website in 2026? – A good website in 2026 must load instantly, prioritise mobile users, and state your value within seconds. It acts as an active marketing engine, not a static digital brochure. What constitutes a good website in 2026 is entirely different from a few years ago. Today, your […]
How to optimise your Google Business Profile in 2026
Why it directly impacts your enquiries TLDR Optimising your Google Business Profile in 2026 is no longer just about adding your address, opening hours, and a few photos. Your profile is now one of the main places where Google decides whether your business is relevant, trusted and worth showing in local search. It is also […]
Google Ads budget pacing is changing in 2026
What it means for your ad spend and your enquiries TLDR Google Ads budget is changing how the pacing works for campaigns that use ad schedules. From June 2026, campaigns that run only on certain days or hours may no longer naturally underspend. Instead, Google may actively work to use the full monthly budget during […]
Data capture and data exchange
Building and managing a database that turns awareness into engagement TLDR Data capture and data exchange turn website traffic into a usable business asset, with the potential for gaining more new customers. By giving people a relevant and compelling reason to share their details and, by you managing that data properly, you create a database […]