PPC (pay per click) in 2026, what to run, where to run it, and how to make it pay
PPC (pay per click) in 2026, what to run, where to run it, and how to make it pay Quick summary PPC is still one of the fastest ways to generate enquiries and sales, but in 2026 the win is rarely “pick a platform and spend”. What works now is paid advertising that behaves like […]
AI Workslop is costing your business time, money, and credibility
AI Workslop is costing your business time, money, and credibility Short summary AI Workslop is the hidden cost of using AI badly in business. It creates content and outputs that look polished on the surface but lack the depth, accuracy, and usefulness needed to do the job properly. As a result, teams often spend valuable […]
How much do Facebook ads cost?
Short Summary: There is no fixed price list because Facebook ads costs use a real-time bidding system on Meta’s platform. Advertising costs vary based on audience, creative and campaign goals, but what matters most is improving return on Facebook ads through strong targeting, creative and ongoing optimisation. If you’ve ever asked, “How much do Facebook […]
What is generative engine optimisation (GEO), and why does it matter for business visibility in 2026
Generative engine optimisation (GEO) helps your business appear accurately and credibly inside AI-generated answers. It does not replace SEO. It builds on it by making your expertise easier for AI systems to understand, verify, and cite, while keeping brand control and lead quality intact. Generative engine optimisation (GEO) explained in plain business terms Generative engine […]
Grok vs ChatGPT vs Gemini: Findings for business in 2026
We tested Grok vs ChatGPT and Gemini across real marketing and business tasks. Grok is sharp for live social sentiment but carries higher brand and compliance risk, ChatGPT is the most adaptable for structured thinking and production, Gemini is strongest inside Google workflows, the winning approach is not picking one tool, it is putting clear […]
ChatGPT vs Google: what the future of search means for your business
Why SME owners cannot afford to ignore this change In this blog, we compare ChatGPT vs Google and explore the implications of the rise of AI-driven search for businesses of all sizes. Make no mistake: the changes taking place are significant, and understanding them is essential if you want to stay visible to your […]
Enable communication with your prospects through alliances and introducers
Why partnerships/alliances and introducers matter for growth For small and medium-sized businesses, growth often feels like a balancing act. You might have invested in a new website, built a social media presence, or even launched advertising campaigns, but results still plateau. It is easy to assume the solution lies in spending more money on […]
Google AI Mode arrives in the UK, heralding a new era for SEO
This blog explores how Google AI Mode is changing SEO, and it includes several technical terms and concepts related to AI search, website optimisation, and Google’s evolving algorithms. If you are not familiar with terms like multi-modal, schema markup, or query fan-out, don’t worry, we have created a jargon-free explanation of each at the […]
Google 2025 search shake-up
What Google 2025 search changes mean for your website (and why Growth by Design is your safety net) Search has changed, and it’s hurting businesses that aren’t ready You might not have noticed it, but the way your customers find you online is no longer what it was a year ago. Behind the scenes, Google […]
Don’t shy away from direct outreach marketing – it works and isn’t that scary!
Some marketing tactics feel harder to embrace than others; direct outreach is often one of them. Why? Because it involves proactively initiating a conversation rather than waiting to be found. However, direct outreach can be one of the most effective and targeted ways to bring in business when done right. This blog will […]