Even now, in the digital age, business cards are still being used by companies across the globe.
A marketing tool we all know works if executed well.
At Growth by Design, we can help you create business cards for your company that starts a conversation with potential clients and customers.
If you already have a business card, have you thought about:
- How well does it work at gaining leads?
- How does it make you stand out from a competitor when compared side-by-side?
- What impression does it give of your brand and company or does it simply give your contact details?
Small changes to its design and layout can make a world of difference in keeping a potential customer’s attention.
Don’t have a business card?
Firstly, you’ve come to the right place! Secondly, we will work closely with you to create a marketing asset that will make people remember you, and in turn, will start a conversation (which will then hopefully turn into an enquiry and/or sale!).
Whether you are therefore looking to update your business card or starting from scratch, where should you start? In this blog, we run through our recommendations on what to put on a business card. Hint – it isn’t just your name and phone number!
The standard elements
Company logo, name and colour
You want the potential customer or client to know exactly who your company is when they look at your business card. That’s why your logo and company name is vital, and the placement is important too.
There are many positions and areas you can place your logo on your business card, but we recommend placing it in the middle of the backside of the card. This means it stands out and you won’t risk people not being able to see or read it.
Don’t forget that this marketing asset is an extension of your brand, and you. So it’s important to keep within the guidelines of your company branding, including colour schemes. This will give a consistent message about your business as well as displaying your professionalism to prospects. Mismatched business cards, brochures, flyers – and any other marketing collateral a prospect receives – does not create a good impression as to the quality of your service.
You probably spent a lot of time coming up with a tagline for your business, and it brings together what you stand for and who you are beautifully.
Including this on your business card gives potential customers/clients a very quick introduction of who you are, how you can help them, and why they should choose you, without needing to visit your website!
People are short on time and want the answers to their questions quickly,, so making it as easy as possible for people to get information and a sense of what your company is like, is key.
Your name and job title
They know your company, but how will they know who gave them the business card, and who to address when they contact you?
Putting your name and title on the card also gives it a little personal touch, so they know who they’re talking to, and will have a reminder if they forget.
It gives the company a face and a friendly one at that!
It may sound obvious, but sometimes in the hubbard of putting these things together, the simple things can be missed. Additionally, it can be tempting to create ‘generic’ business cards that anyone can use but there is a downside to doing so, which we’d usually recommend against in many situations.
Contact details are one of the most important pieces of a business card. How else are they going to be able to contact you?
Include the phone number (and extension if you have one), and your work email. We don’t recommend using a generic work email address, such as info@, as this looks less personable, and the email may get lost.
You can also put the address if customers can visit you in person.
Social media handles
With this number of people across social media platforms, it’s important to let prospects know where they can engage with you in a way they want to.
Your social media presence is most likely part of your nurturing strategy to convert prospects and maintain relationships with existing customers. So it’s an important marketing channel to direct prospects to from your business card so they can get to know you and your business better, and can build a relationship with you.
Using the logos of the social media platforms you use is an easy way of letting people know what you’re active on.
Website / QR code
Having your web address on your business card allows people to know exactly where to go.
Sometimes it can get confusing with just a business name and a logo to know exactly which company is yours on Google. You don’t want them to accidentally visit a competitor’s site, or if your SEO or paid advertising isn’t tip top, they might not be able to find you at all from a Google search…which would kill this potential lead off straight away!
Remove this hesitation, and place it on your business card.
You can also add a QR code. This means people just have to scan it on their phone camera, and they’ve arrived.
Call to action
Always end with a call to action. Whether that’s to call you for a free quote or email for a follow-up chat – nudge people to do something after they’ve received your card. It may be a special offer, or more detail about your services or products. But remember you’ve a very small space to play with and a packed design is going to undo your good efforts on planning the content.
These may all be the elements to include, but you need the right design to carry it off!
Growth by Design
At Growth by Design, we have a team of talented and experienced graphic designers who can work with you to create a business card design you are happy with, at an affordable price.
We have many different card options you can choose from. From the standard style to specialised multi-component cards with cut-outs, embossing, or spot UV.
If you want to see previous projects or just want some inspiration, visit our creative portfolio. Or if you simply want to find out more about our process and the impact of a well crafted business card, visit our business card service page.
Or contact us via 01444 810530 or email us at firstname.lastname@example.org.
We look forward to hearing from you!