Consideration for SMEs when changing marketing agencies
When outsourcing and changing marketing agencies, it essentially allows businesses to do what they do best (the product or service of the business), whilst having the marketing cogs in the background, generating brand awareness and leads to their business. As you can expect marketing agencies all offer slightly different services and have different ways of […]
5 tips on how to advertise online for SMEs
If you are a small business owner, advertising and marketing your business online can be a minefield. This blog will explain why marketing your business online is so essential and includes 5 marketing tips on how to advertise online for small businesses. How to advertise online: Why advertise your business online Marketing your business online […]
Google Analytics 4 is coming! Here’s how to prepare
The time has finally come for Universal Analytics (UA) to be retired and replaced with Google’s new analytics reporting tool, Google Analytics 4 (GA4). But what is Google Analytics 4? Whilst the service won’t stop reporting metrics until the 1st of July 2023, it’s a good idea to be up to date on what changes GA4 […]
How to design a leaflet, poster, and flyer that gets noticed
Designing a leaflet, poster or any other marketing collateral design for that matter can be a minefield. There are so many elements to consider to design a leaflet or flyer, and let’s face it you want to get it right. You want the marketing piece to get recognised and to drive and motivate a reaction […]
How much does brochure design cost?
How much does a good brochure design cost in the UK? What is the process and should you try and do it yourself or consider using with a brochure design agency? Don’t worry, we’re here to go through this all with you. Brochures are a fantastic way to share your products or solution with your […]
Fake reviews becoming illegal in the UK
The new government proposals In April 2022, the government proposed new rules to effectively make fake reviews in the UK illegal. To make fake reviews illegal, the proposal is to give the competition watchdog new powers to fine firms up to 10% of their global turnover for bad business practices. Additional platforms such as Google […]
Big changes coming to Google paid advertising
Google announces the end to third-party cookies This blog isn’t starting well, as we’ve already descended into jargon, which we hate doing. But bear with us as we explain why this matters to SMEs’ marketing – especially if you do any type of paid online advertising. Let’s start from the beginning. Cookies, the non-biscuit variety, […]
What to include on a business card
Even now, in the digital age, business cards are still being used by companies across the globe. A marketing tool we all know works if executed well. At Growth by Design, we can help you create business cards for your company that starts a conversation with potential clients and customers. If you already have a […]
How much should I invest in digital marketing? Your questions answered!
Invest in digital marketing. For SME’s, it can be hard to put money aside for marketing, however, it’s essential for businesses looking to improve their reach and conversions. When times are tough, such as the coronavirus pandemic, businesses often look at pulling budget from marketing. But, there are countless examples and studies that demonstrate, during […]
How to market a small business on a budget
How to market a small business on a budget. The world of marketing poses a challenge to many small and medium-sized business owners. Some don’t realise which marketing activities they should be doing Others may be concerned about the cost of implementing a marketing strategy (and the cost of failure) While others may be running […]