Are Google Ads worth it for small businesses?
You may have heard of Google Ads, or Google AdWords as it was previously known. It is a powerful tool for effectively marketing your local business. As with many marketing tools, it can feel like something that businesses with deep pockets use and not SMEs. In actual fact Google Ads for small businesses can be […]
How to create an effective logo and why it matters
When you think about many of the largest companies in the world, the first thing that comes to mind is usually their logos. This is because modern businesses rely on effective communication with their potential customers, and logos play an essential part in this process. If you are after some top tips on how to […]
How to measure website performance
After spending time and money on a new website, you’ll need to know how to measure website performance, as the last thing you should be doing is to leave it at that. A great website will have improved and increased traffic to it, which means you need to track and measure the data. To maximise […]
How to create an impactful presentation folder
Firstly, what is a presentation folder? A presentation folder (or pocket folder) is something we marketing people absolutely love when it comes to events, trade shows, and exhibitions. It gives you, as a business, a means to show exactly who you are and helps store vital documents and information (such as business cards and brochures), […]
Website maintenance and advancement can save you a fortune
The launch of your new website should be the start, not the end… Small business website maintenance, and advancement, are important, providing you with peace of mind and higher search engine rankings, critical to achieving business results and maintaining your corporate image. Here’s why neglecting that will cost you a fortune… Many small businesses view […]
How to Get Online Reviews
How to harness the halo of the happy customer These days, asking for recommendations is a key way to find products and services. People trust reviews and seek them out to give them the reassurance to make a purchase. When a customer has a positive experience with your company, you’d be mad to miss the […]
How local SEO works for small business
Search engine optimisation, or SEO, is very complicated and messy. There are over 200 secret ranking factors that only Google, or the other search engines such as Bing, know about. Plus they constantly change their algorithm and the balance of the ranking factors. But don’t let that put you off because local SEO matters for […]
How to do market research as a small business
What market research is valuable to your business It doesn’t matter whether you are a large or small business, marketing research is what makes the difference between a product or service that is in demand and generates high order values, and one with low demand from one-and-done clients (buy from you once and never do […]
How to measure the effectiveness of a digital marketing campaign – the key steps
Seeing the wood for the trees in your data Measuring the return on your digital marketing investment can sometimes seem daunting and confusing for small business owners. Therefore, it is important to know how to measure the effectiveness of a digital marketing campaign, so that you can make better business and investment decisions i.e. progress […]
How to create the perfect digital marketing strategy for a small business
Why do you need a digital marketing strategy? How to create a digital marketing strategy for a small business. With digital marketing, the world is your oyster. But with such wide possibilities, it can be difficult for small businesses to know where to focus and what will deliver the greatest return for them. There is […]