Palmers Accounting

Palmers Accounting – WordPress web design company achieving online growth!

Our marketing support packages don’t just deliver to the brief, they deliver beyond the brief

The Brief

Palmers Accounting work with growth-focused businesses to help them make the best business decisions they can for the future and to achieve their ambitions. They certainly found a meeting of minds with Growth by Design!

They found themselves in a position of needing a wordpress web design company to help realise their own ambitions online.

They had an existing website but it was not delivering meaningful business results for them. Additionally they wanted to make changes to it in order to better reflect who they were, the types of clients they wanted to work with and properly differentiate themselves from competitors, which was going to be difficult to do with their existing platform.

They had worked with a branding company and also had advice from a website design company but they could see that by working with a sole-focused web designer important elements of the integration with the rest of their marketing and branding could be missed.

They wanted to work with an agency that could bring the branding, website and marketing together. Therefore they started the search for a WordPress web design company that had a good understanding of marketing, not just web design. Of course, that plays to our strengths at Growth by Design.

The brief was challenging because this wasn’t just a new website, there were elements of the existing one that needed to be kept – such as the few positive search result rankings they did not want lost during the migration, and some of the functionality needed to be kept to. As an experienced WordPress web design company though, we knew we could take up the challenge.

What we did

As with all of our projects, being a professional WordPress web design company, we started with a website onboarding session with Palmers and our Senior Web Developer. This is an essential part of the process for us as it establishes absolute clarity between each party as to what is needed, why it is important, the required impact / results and how we get there. Decisions can be made jointly based on mutual understanding and perspectives.

There was a slight refinement to the logo following the onboarding session to ensure it worked seamlessly online. It is a critical part of our own logo design process to test it in different environments, so we made some small adjustments to the existing branding to allow for this.

We built a new WordPress website for them that gave room to showcase each of their accounting services.

We work with WordPress because it is a highly effective business-oriented platform that is incredibly cost-effective for SMEs. There are so many templates, plugins and functionality options that allow for every requirement, scale of business, and investment level. It is kept up to date technically which gives it long-term viability for SMEs to invest in while being search and mobile-friendly.

Palmers have an amazing service called the Virtual Financial Director (VFD) that needed to become much more prominent and clear on the new website, and it was great to be able to design and build this new section for them.

As an experienced WordPress web design company, we developed their site on a staging server which meant that the Palmers team were able to follow the progression of the project in real-time, right up to the point of pre-launch testing.

We met regularly during the project to provide updates on progress and gain feedback from Palmers to ensure that the final solution met the brief exactly.

Results & Impact for the client

Palmers are delighted with their new eye-catching website that has a strong brand identity. They feel it better represents them, their values and the types of businesses they want to be working with. Since the site went live it has received a steady volume of traffic, primarily from new users too.

Recognising that the launch of the website is just the first step in their business’ growth, Palmers are continuing to invest in the online marketing, primarily through search engine optimisation, to make the most of their investment in the website. Within just a couple of months, the website is ranking for high-volume keywords in key positions and continuing to improve at the time of writing this case study!

For example, the site now ranks for ‘local accountant’ and ‘virtual financial director’. We’ll be using tactics to move these from page 2 and 3 visibility and on to page 1. The website did the job of getting Palmers ranked in good positions to start with, and the ongoing marketing efforts will move them into traffic driving positions on page 1!

Need a wordpress web design company to take you from marketing average to marketing great? Contact us on 01444 810530.

Frequently asked questions...

Why did Palmers Accounting choose Growth by Design as their WordPress web design company?

Palmers Accounting selected Growth by Design because of our expertise in combining digital marketing, WordPress website design and branding into a cohesive strategy. They wanted a partner who could handle both design and development while ensuring their online growth.

How does Growth by Design approach website projects for businesses like Palmers Accounting?

We start every project with an onboarding session to understand the client’s business goals, target audience, and technical requirements. For Palmers Accounting, this included preserving their search engine rankings and improving their WordPress website functionality.

What made WordPress the ideal platform for Palmers Accounting’s website?

WordPress is a versatile, open-source platform that supports a wide range of businesses. It offers customisable features, plugins, and scalable solutions, making it perfect for SMEs like Palmers Accounting. Its cost-effectiveness and SEO-friendly structure ensure long-term success.

How did Growth by Design integrate digital marketing into Palmers Accounting’s new website?

We designed and built a bespoke website that highlighted key services like their Virtual Financial Director (VFD). By optimising their WordPress website design for search engines, we ensured better rankings for relevant terms like “local accountant” and “virtual financial director” which gave them a strong foundation for their future marketing strategy.

What challenges did Growth by Design address for Palmers Accounting’s website design and build?

The main challenges included preserving search engine rankings during migration, improving functionality, and creating a website that reflected their brand identity. As an experienced WordPress web design company, we addressed these with a meticulous design and development process.

What is the importance of using a staging server for WordPress website projects?

A staging server (duplicate of a live WordPress site for testing themes, plugins, and changes) allows real-time monitoring of progress without affecting the live site. For Palmers Accounting, this meant they could review and provide feedback throughout the project, ensuring the final product met their expectations.

What are the benefits of working with an experienced WordPress agency like Growth by Design?

As we are a team, rather than an individual, we bring expertise in WordPress development, content management, and digital marketing, enabling our clients to achieve superior results. It is not just a ‘pretty’ website but one that offers a great user experience, will appear high in the search rankings and attract / convert your ideal clients.

How does Growth by Design ensure long-term viability for building WordPress websites?

We use the latest WordPress plugins, hosting solutions, and design practices to ensure websites are secure, mobile-friendly, and scalable. This gives SMEs, like Palmers Accounting, the confidence to invest in a platform that supports future growth.

How does Growth by Design ensure SEO success for WordPress websites?

We optimise every aspect of the website, from page structure to content and plugins, to achieve strong search engine rankings. For Palmers Accounting, this included targeting high-volume keywords like “virtual financial director” to improve visibility.

Why is branding important in WordPress website design?

Branding creates a cohesive and professional online presence, helping businesses stand out. For Palmers Accounting, Growth by Design refined their logo to ensure it worked online both from a visual perspective and also to make them stand out from the competition.

What makes WordPress a cost-effective choice for SMEs?

WordPress is an open-source platform with no licensing fees. Its flexibility, plugin ecosystem, and scalability make it an excellent choice for businesses seeking high-quality, affordable website design and development.

Does Growth by Design provide hosting solutions for WordPress websites?

Yes, we offer reliable hosting solutions to ensure website performance and security. This includes regular updates, backups, and technical support tailored to the needs of businesses like Palmers Accounting. It gives you security and peace of mind about an important part of your marketing mix.

How does WordPress enhance content management for businesses?

WordPress offers an intuitive content management system (CMS) that makes it easy to update pages, add blog posts, and manage media. This enables businesses like Palmers Accounting to maintain their website with minimal technical expertise or pay an agency to do it for them.