Time2Shine Cleaning – future-proofing the business with WordPress web design services

Time2Shine Cleaning

Our marketing support packages don’t just deliver to the brief, they deliver beyond the brief

The Brief

Offering professional carpet and upholstery cleaning access Sussex, Time2Shine Cleaning were finding themselves in a tough position, and the cause – their website! They quickly determined they needed WordPress web design services to fix this.

Although they had a website and were generally happy with the branding and visual appearance of it, it was causing quite a headache when it came to its performance, being able to update it and generally managing the site.

The site had been built in a non-market leading software, and unless you were a developer yourself, it was incredibly difficult to update any of the content and manage the site. The business was evolving and the website was not reflecting these changes.

To compound these issues, the owner found the previous developers to be unresponsive and unsupportive of his needs and change requests.

With the situation as it was, he was not confident in undertaking any digital marketing activity. The business was stuck in a cycle and it needed to be broken! So the owner commissioned our WordPress web design services to re-do the website design and re-develop it using the latest software so it had longevity and was actually manageable!

What we did

The first thing we did was re-build the website using marketing leading software – WordPress website design. It is renown for being easy to maintain, accessible, customisable and is open source (so it is continually being updated and improved upon). This is exactly what Time2Shine Cleaning needed to ensure the website was scalable as their small business grew.

While the site overall kept the same look and feel, additional brand elements were added in. The customer journey was streamlined and more calls to action were added.

We found better ways of doing things on the site, such as more streamlined functionality to ensure the site loaded faster – which is good for both prospects and Google!

Our WordPress web design services for Time2Shine were delivered incredibly quickly, with the initial site rebuild being completed within a week!

The business owner was then fully trained on how to update, upload and amend content so he has control of his own website for the first time!

Results & Impact for the client

The WordPress website design for Time2Shine has an impressive 96% page speed score – that means it takes less than a second to load compared to the 6.5 second average it was taking before.

With a faster and stronger customer journey, the client has felt confident to start wider marketing activity including Google Ads (PPC). The website is therefore generating more enquiries, and most importantly, the type of enquiries the owner wants to be receiving. With the marketing underway, Time2Shine is entering an exciting new stage of their business and have high expectations for growth in the future too.

The owner is now able to update his own website with fresh and appropriate content. Again this is good for Google from a search engine ranking perspective, but it also means the website reflects the evolution of the business, and contains the best content for converting traffic into enquiries.

The functionality of the site and the technical bedrock of the site will stand the test of time and can scale as the business grows, making it a cost-effective long-term strategy for the business to have embarked on the rebuild now.

To top all of this off, with a few technical amendments, spam from the contact form has also been reduced, buying back valuable time for the owner!

“Chris [website manager] has been amazing – what an asset to your team. He is easy to talk to and the tweaks he has done have vastly improved the look and feel of the site!”

Need WordPress web design services to give your website and business a marketing boost? Give us a call on 01444 810530.

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