The Broker Network – website design and development

We started with the logo design in order to give us the visual language and style the website then needed to follow. After agreeing a colour pallet with the client, we went through our quick and effective SME logo design process:

1. Thorough business briefing to understand the audience personas we needed the logo to be targeting and the business’ goals. From there we drew up some initial scamp versions of a logo.
2. We then selected the three strongest routes, and formerly worked these up into logo concepts including how they would look when applied to real marketing materials.
3. The Broker Network then selected their preferred logo design, and we created the final usable assets for them to use straight away.

Then it was on to the main services we deliver as a website design and development company! 

We worked very closely with the client team on this project. Starting with a thorough onboarding session with our Senior Web Developer to get under the skin of the business, the requirements and discuss options, challenges and ideas.

There were two really important parts of the website we needed to focus on: the proposition statement and the FAQs.

The visual layout and functionality of the proposition statement needed to reflect the brand and ensure it aligned with the target audience, so branding as well as how to display the key messages was a vital consideration.

Additionally, on the FAQs, different brokers were going to be asking very different questions as well as formal requirements to display certain information about the Network.

Rather than presenting everything in one go to everyone, and therefore putting some prospective brokers off, we developed an FAQs section. This way the content was adaptable to reflect the different types of prospects visiting the website, as well as providing the functionality to make the FAQs work.

As an experienced website design and development company, we choose to develop the website on a staging server. This meant that the client was able to follow its progress in real-time and provide timely and efficient feedback. Our Web Developer also met with the client regularly to discuss progress, problem-solve and receive feedback. This meant the whole website was created in a collaborative and iterative way, which made it very efficient to deliver. 

The navigation and user experience has been kept simple and straightforward for prospects, again this is to allow for people with varying levels of technical-know how and confidence to be able to engage with the website design. 

Finally, the client team has been trained on how to use and maintain the website so that they can have complete ownership of it moving forward rather than being beholden to an agency or individual to make simple updates for them.

By choosing to work with website design and development company, Growth by Design, not only was the client able to tap into the graphic design services, but also the skills to be able to effectively be trained on the site as well.