Our marketing support packages don’t just deliver to the brief, they deliver beyond the brief
Owners of a growing and thriving business understand that they need a regular, consistent and proactive programme of marketing in place, but they also don’t have the time (and often the expertise) to give it the dedication it requires.
This is why Sussex Facilities Management (SFM) sought our marketing services in Sussex to alleviate this challenge, while also ensuring great marketing results!
SFM had two objectives with their marketing: brand awareness and lead generation. By getting a deep understanding of their business and the needs of their target audience (Facilities Managers and Operation Directors), together we created a programme of marketing services to meet these two objectives.
Offering everything from PAT testing, through to building management, compliance, air conditioning, and more, SFM’s Directors wanted to still direct, lead and be integrally involved in the marketing but without the responsibility for delivery and to supplement their knowledge with that of marketing experts, in order to achieve their business growth ambitions.
Growth by Design’s marketing services in Sussex met the bill!
We undertook a comprehensive programme of marketing for SFM to build brand awareness and then created multiple marketing touchpoints to nurture awareness into engagement, and then generate leads.
One of the key threads throughout all of our activity is SFM’s brand values of being personable, building a partnership with their clients, and having human relationships. Very often in facilities management, providers can be fairly anonymous, or bland, whereas, with SFM, we focus on their personality and the human side to their team and work.
For example, in the social posts we use real photos taken from on-site visits. They are unfiltered and reflect the reality of facilities management in order to resonate best with the target audience. Our marketing services in Sussex therefore reflect the reality of facilities management in Sussex too!
The result of the sustained marketing services in Sussex is a continually growing business for SFM. They are also in the process of hiring new team members and developing the management team – all signs of a confident and thriving business.
Brand awareness has certainly increased with social media reach having increased year on year, 40% on Facebook and 164% on Instagram.
There are 23 high-volume keywords on the first page of Google, including key terms such as facilities management company (which is in position 2). So when someone is searching for building or facilities support, SFM is there!
The more personal angle to the marketing, has led to an increase in social media and email engagement. The newly designed email has led to an increase in the open rate to 37%, giving them more of a chance to engage with their database and generate leads.