Our marketing support packages don’t just deliver to the brief, they deliver beyond the brief
As a reputable brochure design agency in Sussex, Hamilton Stone Design’s business owner, Claire Homer, approached us about branding her business and designing all of the associated print marketing.
As a high-end kitchen designer, Claire was looking for a brand for her business that reflected the quality, professionalism and standard of her kitchens but admitted she didn’t know where to start with the design!
Additionally, her business is largely based on recommendations and referrals, so she wanted branded print marketing materials to support her with converting these leads by bringing all of the sales materials together, in particular a presentation folder and a brochure.
So she commissioned brochure design agency, Growth by Design, to complete the design and print work. With Growth by Design being providers of marketing services across Sussex, Hamilton Stone knew they had a team of experts at their disposal to create the very best brochure design.
We started with the colours of the brand and reflected the Farrow & Ball paint palette of the kitchens into the brand colours. This created a direct link between the brand and the product customers would be purchasing.
Once the brand and colours were finalised, we then went on to create the presentation folder for Claire. As with most businesses, she relies on sales materials to support her with converting the leads, so the presentation folders were a vital tool. We chose an embossed presentation folder so that the brand itself stood proud of it.
The brochure showed previous kitchens which had been designed as well as giving key marketing messages which would resonate with the target market.
We advised where it was worthwhile investing a little more in the materials and where it wasn’t worth it, for example having the logo proud on the presentation folder but not the brochure.
As Claire herself says, it helps her convert leads into sales and she just wouldn’t be able to convert them as easily if it weren’t for working with a brochure design agency on the presentation folder and brochure. This business has seen how our printed marketing materials have had a direct impact on sales!
The brand gives prospective customers a clear picture of what they are going to get and gives them the confidence to purchase. It displays the professionalism, high-standards of the kitchens, and how Hamilton Stone Designs treats customers.
If you are looking for a brochure design agency or embossed presentation folders, who better to speak to than Growth by Design, who have a proven track record of designing and printing materials that directly improve sales?
As Claire herself puts it:
“Growth by Design were absolutely brilliant at coming up with the overall branding and how it could work: from how a customer sees our signs, coming into the showroom, what we give them, and how our visuals and brochures work.
The marketing materials have had a direct impact on my sales. I get all my customers through recommendations, so it’s vital for me to turn them from recommendations into sales, which is what my branding and materials help me to do.
I would absolutely recommend Henry and Growth by Design. He is not only great to deal with and very open, but also his product is fabulous and such good quality.”