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Project Sixty One

Project Sixty One – working with a WordPress website developer for a game changing site!

Website design is all about designing for the aesthetics, generating conversions and gaining rankings. All of that is being taken care of now for Project Sixty One with their new website. This is a really simple 6 page website but it competently presents the company.
Project Sixty One

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The Brief

Project Sixty One, an electrical services company in Sussex, originally had a single-page website that failed to serve their business. While it included basic information, it was not structured to engage visitors, provide useful details, or encourage potential customers to get in touch.

The issues with their old site included:

  • Limited content – The website provided only minimal details, failing to showcase the company’s expertise or services.
  • No customer journey – Visitors had no clear next steps or guidance on how to proceed.
  • Lack of conversion elements – No clear call-to-action (CTA) or contact form to encourage inquiries.
  • Poor ranking potential – The site contained no substantial content for search engines to index, making it unlikely to attract organic traffic.
  • Missed opportunities – Instead of leading users towards a booking or inquiry, the only available action was clicking external links to social media.

The result? A website that not only failed to generate leads but could have actively discouraged potential customers.

The owner recognised that to grow his business, the website would be a critical tool. He sought the support of a WordPress website developer and designer (the Growth by Design website team) to make this positive change for his business.

What we did

Recognising the limitations of the old website, the WordPress website developer and designer created a structured 6-page site designed for branding, engagement, and lead generation. The site did not need to be massive and full of content to achieve these aims, keeping it cost-effective for an initial investment but scalable for the future too.

Our approach focused on three key areas: visual appearance for brand perception, conversion, and search engine optimisation (SEO).

The WordPress website developer and designer’s strategy included:

  • Stronger branding – Bringing in the company’s existing typography and brand colours to create a modern, professional look. Therefore creating a professional and confident visual identity that aligns with the company’s expertise.
  • Clear navigation – The site is structured to guide visitors through information, answer common questions, and encourage inquiries. Offering users direct access to services, contact options, and essential business information.
  • Service-focused structure – Creating dedicated pages for Commercial, Renewables, and Domestic electrical services to provide in-depth details. Customers can now find detailed information on the electrical solutions offered quickly and easily.
  • Conversion-driven design – Implementing clear calls-to-action, including a contact form, click-to-call buttons, and a structured customer journey.
  • SEO best practices – Using proper heading tags and keyword-rich content to improve search engine visibility. Each service page is designed to attract organic traffic by targeting relevant search terms.
  • Strategic call-to-actions – Prominent CTAs make it simple for users to get in touch.

Our WordPress website developer also built with movement and animation to reflect the high standards of professionalism that Project Sixty One represents. Strong typography and visual hierarchy ensure that key messages stand out and guide users towards making contact.

The new website now provides a structured, engaging, and effective experience for potential customers.

Results & Impact for the client

  • More engagement – Visitors are now interacting with the website rather than leaving immediately.
  • Stronger lead generation – The site provides multiple opportunities for users to contact the company.
  • Better ranking potential – A content-rich, structured website ensures stronger visibility in search engine results.

This transformation demonstrates the importance of a well-planned website. A properly structured site not only improves business credibility but also actively works to generate leads and conversions.

 

Is your website working for your business? If not, we can help. Get in touch with our WordPress website developer and designer team to discuss how we can create a website that drives you real results.

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Growth by Design Team

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