Our marketing support packages don’t just deliver to the brief, they deliver beyond the brief
Our marketing support packages don’t just deliver to the brief, they deliver beyond the brief
Kitchens of Sussex, a kitchen installation company in Sussex, initially had a Squarespace website that looked aesthetically pleasing but failed to deliver on key business needs – namely it didn’t convert the traffic it was receiving. With the lack of meaningful results from their site, they knew they needed to work with a website development company to change this and fast!
While the site featured full-width images and a clean layout, it lacked substance where it mattered most: business performance.
The issues with their old site included:
Navigation was unclear, with minimal information about the company or its services.
Key elements like a compelling ‘Why Choose Us’ section were overshadowed by large images with little context. Instead of guiding visitors towards conversion, the site encouraged them to leave by directing them to external social media platforms. Ultimately, the website did not serve the business, functioning more as a visual placeholder than a lead-generating tool.
Does this sound familiar to you to your own business? Then read on to find out what the award-winning website development company, Growth by Design, did to change this for Kitchens of Sussex.
Our focus was on three key pillars: the aesthetics of the site, generating conversions, and its SEO ranking.
Firstly, we needed to fully understand the target audience for Kitchens of Sussex, this would ensure our work as their website development company would ‘hit the nail on the head’ with its branding, positioning and lead generation.
We improved the use of imagery, replacing generic stock photos with lifestyle images that reflected their target audience and shows these customers using their kitchens. This creates a more engaging experience and helps potential clients envision the results of working with Kitchens of Sussex.
We’ve ensured that key services are prominently displayed both in the navigation and on the homepage, reducing the need for unnecessary clicks, and helping prospects get to what they want and need quicker.
The layout and content is structured with the user in mind so that their questions are answered in a way and time best for them. This builds trust and engagement as well as moving prospects along the path to conversion. Overall, the website now guides visitors towards relevant services and encourages them to take action. Clear and compelling CTAs (call to actions) encourage customers to book consultations or explore services further.
A strong brand identity was needed to differentiate Kitchens of Sussex from competitors and reflect their level of professionalism and expertise.
Last but not least, the SEO best practises for the site mean we’ve worked hard on the heading structure and creating keyword-focused content.
The newly designed website now caters directly to the Kitchens of Sussex target market and has already demonstrated measurable success. Unlike the previous site, the new design ensures clarity, engagement, and action.
Leads began coming in within hours of launch, proving the effectiveness of the new design.
We can also see from the analytics that visitors are finding the information they need more easily and quicker, which in turn means they are spending longer on the site, engaging with the content. All great signs for building a relationship with prospects to generate that all-important enquiry.
More interactions with the service pages and features, and more contact forms being completed all demostrates an improved customer journey for real business results!
As a specialist website development company for small and medium-sized businesses, we must address both conversion design and SEO requirements for our clients. The transformation of the Kitchens of Sussex website showcases how a well-structured website can make a significant impact on business success. It is no longer just visually appealing—it actively drives results.
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Kindest,
Growth by Design Team