Search
The Dental Barn

The Dental Barn – Sussex digital marketing services

“I was doing most of the marketing myself and it was taking a long time. I came to realise I could give it to someone else who was much better at it than I was, and it gave me those extra hours to work on my business. I’ve worked with marketing people before, but no one has ever talked about finding out the business goals. Together we worked out how to give the feel of our business through our marketing. The beauty of what we are doing is that it is all linked up. People definitely shy away from marketing because they think it is a an expense they can’t afford, but actually you can’t afford not to!”
The Dental Barn

Our marketing support packages don’t just deliver to the brief, they deliver beyond the brief

The Brief

The Dental Barn is not your average dental practice. Tucked away in the peaceful village of Upper Dicker near Hailsham, it is a place where nervous patients feel understood, safe, and at ease, right down to the pond with ducks outside. Their philosophy is simple: they want to create healthy smiles, not just good-looking smiles. Growth by Design has been their chosen Sussex digital marketing services agency since the start of 2025, and we’ve some great results to share with you!

 

Prior to working with us, the practice had already earned a strong local reputation, mainly through word of mouth and periodic social media posting. But they wanted to grow and expand the business, welcome new patients, and create opportunities to bring in new team members.

 

The challenge though, was that the marketing was happening around the edges of the team’s day job. The owner, in particular, was spending a lot of time on marketing, but the time versus the results just did not add up.

 

That’s where Growth by Design came in as their Sussex digital marketing services partner. After attending one of our seminar events, the owner felt that she really connected with us and asked us to step in and take on the marketing.

What we did

The foundation of our quality Sussex digital marketing services is the fact that we get under the skin of the business through a thorough onboarding process. Now it may seem standard to us but from talking to the owner, Ali, it became clear that our questioning and desire to really understand the goals and brand were different to the other agencies she’d worked with in the past. We didn’t just talk tactics, we talked values, vision, goals, and the patient experience.

 

Of course, more patients is the ultimate goal, but it is also about the right kind of patient, The Dental Barn specialises in nervous and anxious patients for example.

 

That insight became the backbone of a cohesive, joined-up strategy. Every action we took was about reinforcing the brand, the experience of The Dental Barn and driving results.

 

  • Monthly newsletters have become a key touchpoint with existing patients. From oral health tips to colleague spotlights and even monthly recipes, it all worked to build trust and engagement with current patients.
  • SEO blogs are helping raise visibility, ensuring the right kind of people were finding the website.
  • Meta Ads, refreshed monthly with new creative, have begun to bring in high-quality leads. Not just more clicks, but more of the right clicks.
  • Organic social content showcased the ethos and experience of The Dental Barn, helping potential patients feel reassured before they ever set foot inside.
  • LinkedIn outreach focused on employers who might be interested in offering staff dental benefits.

 

Everything was tied together by strategy and is coordinated, consistent, and aligned with the practice’s growth ambitions.

Results & Impact for the client

The transformation has been significant, and it is still ongoing, as a result of our Sussex digital marketing services for The Dental Barn.

 

One of the biggest wins has been time for the owner. The owner has reclaimed valuable hours in her week to focus on other parts of the business, including plans for expansion. Although time might sound cheap, any business owner knows it is probably your most precious commodity!

 

Website traffic has increased and crucially, it is coming from a wider variety of sources. This means the practice is no longer relying solely on word-of-mouth referrals. It is now attracting new patients through multiple, targeted channels.

 

The message of what makes The Dental Barn unique is getting across. Prospective patients now understand the value of the experience on offer and it is resonating.

 

The numbers speak for themselves:

  • Meta Ads are delivering leads at just over £13 per lead—a superb cost when the lifetime value of a patient could be over £5,000 (excluding any major treatments and assuming approx. 10 years registered as a patient here).
  • Facebook reach is up 690% year on year
  • Newsletter performance is well above industry average, with a 65.2% open rate and 6.95% click rate.

 

The right patients are finding their way to The Dental Barn, the brand is shining through, and the business is growing with purpose all thanks to our Sussex digital marketing services.

 

If you’re ready to stop juggling your marketing and start seeing real results, we’d love to help you write your own success story. Contact us now to see how our Sussex digital marketing services can help your business flourish!

 

 

Sorry!

We're currently not the right fit!

Thank you for requesting your free entry to our event.

Unfortunately, you do not -yet- meet our qualifying criteria and so the event would not be suitable to your needs.

However, you may wish to book a business call with us to see how we can help you in your journey.

Kindest,

Growth by Design Team