Our marketing support packages don’t just deliver to the brief, they deliver beyond the brief
Our marketing support packages don’t just deliver to the brief, they deliver beyond the brief
Tru English Bespoke Joinery had been on our database for a while, receiving regular advice and insights to help support their business growth. After attending one of our free educational seminars, the owner decided it was time to take a more intentional approach to his marketing and has partnered with us ever since. Inspired by our strategic thinking and hands-on expertise, he felt confident his marketing was in safe hands with the Growth by Design team.
Specialising in high-end, bespoke joinery, particularly kitchens, wardrobes, and boot rooms, Tru English produces exceptional craftsmanship.
However, the business wasn’t generating enough inbound leads. Their work wasn’t getting the visibility it deserved, and because their products are at the premium end of the market, they needed to be reaching the right audience. This made a structured, measurable performance marketing approach essential.
We began with our performance marketing strategy with SEO and content creation tactics in order to increase Tru English’s visibility and lead generation. Through detailed keyword research, customer avatar development and market analysis, we created an SEO-led content plan designed to increase visibility, drive qualified traffic, and generate inbound enquiries from their website for the first time.
As their online presence grew steadily and consistently, the client gained confidence in our direction. This allowed us to expand from a single tactic into a multi-channel performance marketing programme, all aimed at boosting visibility, findability and measurable results.
Today, the marketing plan includes:
Ongoing SEO-led content creation
LinkedIn activity targeting B2B audiences, such as architects and developers
CRM support to prepare their system for active marketing use
Email marketing to engage their existing client base
Website hygiene improvements, including blog archiving and fixing broken links
Backlink building through high-quality directories
Video promotion on TikTok and YouTube to extend reach.
We were also delighted to introduce Tru English to another Growth by Design client, Hallmark Glazed Extensions. This collaboration now includes mutually supportive guest blogs, exactly the kind of value-adding partnership our performance marketing approach looks to uncover for clients wherever possible.
Our performance marketing work has delivered clear, tangible improvements:
Estimated website traffic has quadrupled, driven by significantly stronger keyword rankings
46 keywords now rank on page 1, with 63 on page 1 or 2
LinkedIn connection-building has already created two strong introducer relationships
Email campaigns are achieving a 60% open rate and 4% click-through rate.
Real visibility gains, stronger digital performance, and marketing that directly supports business growth, this is the power of effective performance marketing at work for Tru English Bespoke Joinery.
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Kindest,
Growth by Design Team