Our marketing support packages don’t just deliver to the brief, they deliver beyond the brief
Our marketing support packages don’t just deliver to the brief, they deliver beyond the brief
Juniper Roofing Southern approached us with a clear challenge for their digital marketing support services: to generate more leads and build greater brand awareness in a competitive roofing market. They wanted to stand out — not just for their expertise, but as a trusted, professional brand that both homeowners and commercial clients could turn to with confidence.
The goal was twofold:
Drive high-quality enquiries that convert into business.
Differentiate Juniper Roofing Southern in a crowded marketplace through consistent, relevant, and targeted messaging.
They were particularly keen to grow the commercial side of the business while maintaining a strong domestic client base.
We developed a multi-channel digital marketing support services strategy designed to meet people where they are — whether scrolling through social media, checking emails, or searching for roofing solutions on Google.
1. Google Ads:
We launched targeted Google Ads campaigns for both domestic and commercial audiences. Each set of ads was crafted with specific messaging and search intent in mind — from homeowners needing re-roofs to property managers seeking reliable roofing partners. Starting with a modest budget, the campaigns began in August and immediately showed strong results 9more on that below!) Next, we’ll be building on this momentum with Google Guaranteed Ads, expanding reach, and continuing to grow the commercial side of the business.
2. SEO and Content:
To build visibility and authority online, we produced SEO-optimised blog content that answers common customer questions and showcases Juniper Roofing Southern’s expertise. This ongoing work helps drive organic traffic and improve search rankings over time. The next step will be to create case studies and testimonials of their great work from happy customers.
3. E-shots:
We created and managed tailored e-shots divided into domestic and commercial audiences.
4. Social Media Management:
Starting almost from scratch, we’ve built an engaged presence across social media, primarily Meta (Facebook and Instagram) and LinkedIn. The social content mixes educational posts, local insights (like rainfall stats), and updates from recent projects. It is all part of our digital marketing support services to adapt content and messaging to the target market on each of these platforms.
The early results have been impressive. From a near standing start, Juniper Roofing Southern is seeing genuine, measurable growth.
An almost 50% conversion rate from Google Ads – either confirmed business or outstanding quotes.
Cost per conversion of £77 – a highly efficient result, especially for re-roofing projects.
Increased visibility and engagement across social channels.
Strong engagement through tailored e-shots (6.3% click-through rate).
Even with a modest ad spend, coupled with consistent, strategic messaging, will yield meaningful business results.
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However, you may wish to book a business call with us to see how we can help you in your journey.
Kindest,
Growth by Design Team