Our marketing support packages don’t just deliver to the brief, they deliver beyond the brief
Our marketing support packages don’t just deliver to the brief, they deliver beyond the brief
Rescue2 Limited recognised they needed a new brand strategy after seeing the disconnect between their expertise, the enquiries they were receiving and their long-term vision for the organisation.
Rescue2 is the UK’s trusted specialist in confined space safety and rescue. They deliver expert rescue teams, accredited training, and professional consultancy services, grounded in decades of emergency service and industrial experience.
Rescue2’s mission is simple and unwavering: from site entry to the end of the shift, they ensure that every team member returns safely, every time.
As they continued to grow, they reached a point that many successful businesses and organisations face. The expertise, professionalism and quality of the business had moved on, but the brand hadn’t.
Their existing identity and brand strategy no longer reflected the calibre of their team, the breadth of their services or the reputation they had built within the confined space safety industry. They needed a brand that inspired confidence from the very first interaction and clearly communicated why Rescue2 is trusted by organisations across the UK.
They weren’t simply looking for a new logo. They were looking for a brand that represented who they had become and a marketing partner who could help position the business for its next stage of growth. Growth by Design was the marketing agency chosen to take them on that journey.
Before designing anything, we took the time to understand their business properly. Through our onboarding process, we immersed ourselves in Rescue2’s world, learning about their people, their experience, the customers they needed to connect with and what genuinely sets them apart. That strategic groundwork meant every creative decision had purpose.
We developed a complete brand strategy for them, defining their Purpose, Vision, Mission, Core Values and Brand Voice before creating a modern visual identity, including a new logo, typography, colour palette and photography style.
From there, we built a comprehensive brand system that they could use consistently across every customer touchpoint. This included a completely new website, a redesigned sales brochure, stationery, vehicle livery, signage, social media assets and email marketing templates, all brought together within a detailed Brand Bible to ensure consistency as the business continues to grow.
Our relationship didn’t stop at launch. We continue to work alongside Rescue2 as an extension of their in-house team, delivering a wide range of marketing support to help them attract, engage and convert the audiences they most want to work with.
The transformation for Rescue2 has been significant and is still ongoing.
Rescue2 now has a brand strategy that matches the quality of the business behind it.
Their new website clearly communicates the depth of their expertise, the industries they support, their nationwide coverage and the extensive range of accredited training they deliver, making it significantly easier for potential clients to understand the value they offer.
Their new sales materials provide a more engaging customer experience, with integrated QR codes allowing prospects to quickly access additional information on accreditations, training courses and specialist services.
As the rebrand continues to roll out across every aspect of the business, the response has been overwhelmingly positive from both clients and the Rescue2 team. More importantly, the business now has a strong, consistent platform that supports future growth, reinforces credibility and gives prospective customers confidence from the very first impression.
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Kindest,
Growth by Design Team