Our marketing support packages don’t just deliver to the brief, they deliver beyond the brief
Our marketing support packages don’t just deliver to the brief, they deliver beyond the brief
Juniper Roofing Southern, a newly established but highly experienced roofing company in Sussex, approached us with the brief of creating the best website design for them and then building it!
Starting from a clean slate, digitally speaking, they needed a website that not only looked professional but also supported long-term SEO, user experience (UX), and conversion goals.
We aimed to create a simple, trustworthy, and information-rich website that instilled confidence and drove enquiries from both domestic and commercial clients.
It may seem like a more straightforward website design and development project where there isn’t an existing website to work from – no visibility or links to lose, but in fact, without a clear existing digital footprint or identity, what we designed and built had to be able to hit the ground running. Therefore, the stakes in many ways were higher!
Working closely with the business owner, we established four core objectives to fulfil the best website design brief:
The hero section of each page needed to instantly talk to Juniper Roofing Southern’s target audience in terms of their geography, service type (commercial or domestic) and build Juniper’s credibility.
The branding was to be minimalist but include eye-catching features to draw attention to the call-to-actions. We additionally used visual roof-themed elements to add subtle thematic relevance.
Simple and accessible were the key words that drove our design and build when it came to the navigation. Deliberately designing the website for users who may not be tech-savvy, therefore making everything reachable within 1–2 clicks.
The standout piece from this website in terms of making it the best website design possible was to avoid what many of Juniper’s competitors and peers do and have a single website page explaining all of their services in one go. That approach severely limits SEO, user experience, and conversion potential.
Each page on Juniper’s service pages are optimised for search engines, which will help establish these as individual landing pages that rank for their specific services.
From a prospect’s perspective, having individual pages allows for more in-depth information to be provided, the ability to have more of their questions answered, and be reassured of Juniper’s expertise. This ultimately leads to improved conversion rates, which is what we all care most about!
Knowing that most users will visit via desktop or tablet, the site is fully responsive and optimised for all devices.
This website now provides:
Juniper Roofing Southern now has a solid foundation for future growth and building their online reputation.
A key winning feature of their website is the creation of distinct website pages for each service. With carefully created pages per service, optimised for both SEO and conversion (i.e. sales), Juniper Roofing Southern is more likely to be found by prospects in the search results and then have their marketing messages resonate with the prospect to turn the website visit into an enquiry.
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Kindest,
Growth by Design Team