A&C Electrical Services

A&C Electrical Services – Marketing Case Study

Growth by Design have made such a difference to our business, couldn't recommend them highly enough!

Colin Smith

Company Owner

Our marketing support packages don’t just deliver to the brief, they deliver beyond the brief.

The brief

A&C Electrical Services is a highly experienced electrical services company providing a complete and professional electrical service to domestic, commercial and industrial customers.

The owner, Colin Smith, was fully aware that he and his team lacked the time, knowledge and skill to handle the marketing of his business in-house. As a result, there was no marketing activity at all, and the company was utterly reliant on word of mouth and referrals from customers. In addition, their website was outdated, hard to find in the search engines and gave a poor experience to visitors to the site. It was also non-responsive and did not work effectively on mobile devices.

Colin and his team were worried that they were dropping behind their competitors and losing out on opportunities.

What we did

We started by designing and building a new website for A&C Electrical Services. The new site was modern in design and fully responsive to ensure a fantastic experience for everyone on all devices, from desktops and laptops to phones and tablets. The website provided clear routes to different services for domestic, commercial and industrial electric services and showcased recent projects to provide examples of work completed.

We then created a marketing plan with tactics for social media to ensure that A&C was well recognised in the marketplace for the services it offered. Email marketing campaigns were put into action to reactivate past customers and promote front of mind activity for prospects that needed nurturing over a more extended period. Regular blog writing with a strong SEO focus was used to increase ranking positions within the search engines, and our team were careful to provide a marketing plan that required a low level of input from our client so they could concentrate on their own business.

Results & impact for the client

The new website immediately displayed a much improved professional appearance, and our client received fantastic feedback from their customers who enjoyed how easy it was to use the new website. Ranking positions were quickly improved, which led to higher numbers of enquiries and awareness via social media was established and then advanced month after month. As a result, our client was left free to focus on providing industry-leading service. At the same time, our marketing team handled the promotion of their business and the creation of opportunities.

Our marketing support packages don’t just deliver to the brief, they deliver beyond the brief.