Our marketing support packages don’t just deliver to the brief, they deliver beyond the brief
Capital International Staffing wanted an agency which they could outsource digital marketing services to, in order to improve their business results.
is a unique specialist recruitment business, focused on supplying professional engineers into the aerospace, defence, space and satellite, automotive and telecommunications sectors across Europe.
Their challenge was that, although they were the industry specialist in what they did, they needed to get their brand and name to the right people – both recruiters and candidates consistently. Marketing was inconsistent and sporadic, coupled with a slow non-mobile-friendly website, which all together hindered their ability to be as effective as possible in matching candidates to vacancies.
They were aware there was a missed opportunity in generating leads from social too, in particular LinkedIn. No leads were coming in from their social activity, in particular on LinkedIn which ought to have been a major source of candidate leads.
All-in-all, the online experience and lead generation was a worry for the Directors, and an outsource digital marketing services solution was sought which could complement the in-house team’s expertise and they identified Growth by Design as their preferred marketing agency in sussex.
The solution identified was therefore a new website.
The website needed to not only create the right brand perception and messages but critically to be search engine optimised so that Capital International Staffing’s great services could be found by those who needed them. Where other agencies were looking only at the website design itself, Growth by Design looked at it in the round and all of the different elements to making the website design deliver for the business including SEO and content. Providing a very cost-effective quote for our outsource digital marketing services, Growth by Design secured the project.
The project started with a workshop for all of the senior management to discuss and debate what was wanted from the website. This gave them ownership over the final design and build but also made sure everyone felt listened to.
Content marketing for such a specialist and technical audience is not easy, but due to industry-research and really embedding ourselves in Capital International Staffing’s business, the content created resonated with the audience across the website, email and social.
As a result, Capital International Staffing has received a 45% increase in their LinkedIn followers since regularly posting on their LinkedIn page. There has also been a huge improvement in the efficiency of their website, the ability to search for jobs and upload CVs is now a much easier process for candidates and the new content both on the website and other digital platforms is consistently driving traffic to the website.
All engagement metrics have increased, and anecdotally candidates are referencing content they have read on-site, in email and on social. The content has therefore not only increased brand recognition and reputation, it’s been genuinely useful to have drawn prospects to the website which have then been neutered through email marketing into leads.
Perhaps, one of the most important outcomes is the removal of the worry about delivering the online experience and content, and online lead generation for the Directors and operations teams by using Growth by Design’s outsource digital marketing services.