01.1.03
In today’s modern world, it’s easy to forget that your basic marketing tools are still as important as ever. It is still the case that many times you meet with a prospect or customer it will be in a face to face setting.
It may be at a networking event, at an expo, an event, a social gathering or a number of other settings, but one thing is universal.
As so many business people still have cards that are dull and lack any real marketing message, this initial interaction with your prospect gives you a great opportunity for your business and yourself to start standing out from the crowd.
We have experienced this ourselves, and one of the reasons our own business cards are a bit ‘fancy’ is that they have proven an amazing investment.
By creating that first impression “wow” or at least “that’s an interesting card”, we create a conversation starter. Later on, when they dig out the 20 cards they collected that day, our prospects hone in on ours and actually spend time looking at the messaging in detail. We’ve had many prospects tell us that the business card is what drew them to speak with us again. This has led to tens of thousands of pounds in closed business for our companies!
So you can see why it’s wise to invest the time and to give proper thought to what your great business card should achieve for you.
It isn’t a simple tool for communicating name, rank and number, it is a tool for creating an amazing first impression, and a memory trigger to prompt further contact and interest!
A business card is one of the most important tools in your marketing armoury.
Want to improve your business cards?
Our team of brilliant designers have produced many small businesses’ business cards over the years for a wide range of clients, and this experience means we can offer you the best design and print options.
We have a well-honed approach to designing the perfect card that ensures brand alignment, whilst adding real impact to your contacts at that important first meeting.
There is a range of business card options for you to discover.
These include the standard style (one sheet) business cards with unique and stylish touches, through to specialised multi-component cards with cut-outs, embossed business cards, and spot UV business cards.
A well-designed business card makes you look professional, interesting and interesting!
Thinking that your business cards could do with an overhaul?
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