Our marketing support packages don’t just deliver to the brief, they deliver beyond the brief
Our marketing support packages don’t just deliver to the brief, they deliver beyond the brief
Looking for website designer Sussex to support your business growth? That is precisely what Imberhorne Lane Nursery did.
The garden centre, situated in East Grinstead, were looking for a local WordPress design agency that could not just create a new functioning website for them, but also be a partner that could support their growth.
Ever since the lockdown, they had seen a new profile of customer join their audience mix. One who was younger and less knowledgeable about gardening, but keen to learn. Imberhorne Lane Nursery wanted to take advantage of this opportunity and have a new website that catered for their existing audience and the new one.
Besides the ability to target a new audience, the business objectives for a new site were to:
Additionally, there were a number of issues with the previous site, which many SMEs can probably relate to, in that technically it hadn’t been touched since it was launched, which meant:
Overall, the site was losing them potential customers and sales, and they wanted it fixed to enable business growth!
As website designer Sussex, we started off by developing customer avatars or persons for Imberhorne Lane Nursery so that we could truly build the site with the key audience needs, behaviours, aspirations and concerns in mind.
From the perspective of the newer target audience, there was to be an educational side to the content so that users could find more guidance and support where they needed it, for example on soil and watering requirements.
This allowed the customer service and expertise of the Nursery team to come to the fore, and further enhance the brand in the minds of prospective customers.
We used WooCommerce to provide e-commerce capabilities. There are currently over 1,000 products on site and this number is ever-growing.
The team at the Nursery have also been thoroughly trained on how to use the website, so they can update, manage and own the site themselves, and call on us only if they wish to. That was one of the benefits of working with a website designer in Sussex, that we were able to train and support them.
The other aspect we worked on with them was to develop a new logo.
Our logo design process is to create a range of loose sketches, drawings and digital design options for the logo, from which we discuss and narrow it down to the three strongest concepts.
Those three are worked up into more formal logos and applied to different draft marketing materials to see how they would work in practice. We always include a business card example as that is the smallest application for most businesses’ logos.
From the three, a final one is chosen. The whole process is then presented and shown to the client.
Imberhorne Lane Nursery’s new logo is modern, clean, and simple. It has an icon element to it so it can be easily used across multiple marketing and customer communications.
The client is thrilled with the new logo, and the overall design and feel of the new website.
It better targets their priority audiences and gives them what they need to make purchasing decisions.
It’s a website the Nursery team are able to manage themselves which gives them full control of their online sale destiny – they can update messaging, products, and communications with their customers.
The cumulative result of this is an improvement in sales!
Thank you for requesting your free entry to our event.
Unfortunately, you do not -yet- meet our qualifying criteria and so the event would not be suitable to your needs.
However, you may wish to book a business call with us to see how we can help you in your journey.
Kindest,
Growth by Design Team