Our marketing support packages don’t just deliver to the brief, they deliver beyond the brief
Sub-Cool FM is a specialist air conditioning company and installer of air conditioning units and solutions for homes and businesses. Sub-Cool provides award-winning air conditioning solutions with outstanding service before, during and after installation.
Sub-Cool required a range of design and print products, including an A4 presentation folder, to help them promote their business in a way that made them stand out from their competition and show them as the quality award-winning company that they are. They also specifically wanted a sales brochure to use as a conversion tool in sales meetings and exhibitions.
So they commissioned marketing agency, based in West Sussex, Growth by Design.
We started the project with a design consultation process to fully understand who Sub-Cool FM are, who they serve and why people choose to buy from them rather than an alternative supplier. We then showed them a selection of well-designed print examples to provide an idea of different ways to approach the design of their marketing assets.
Once we understood their business and, most importantly, a sense of what they wanted to achieve as an outcome when using the sales brochure, we advised them that an A4 presentation folder would be a far more effective tool. The presentation folder could do everything the sales brochure could but with the added advantage of having a pocket enclosed inside that could hold their proposals and even maintenance agreements.
Our graphic design team worked closely with the owner of Sub-Cool FM to develop a truly impactful design for the presentation folder, which was then produced in high-quality full-colour process printing on a superior board with a laminate finish.
The finished A4 presentation folder really hit the mark! The quality it portrays is head and shoulders above much of their competition, and Sub-Cool FM uses it as part of their sales process to present their quotations. In addition, it has proved to be an excellent conversion tool in face-to-face meetings and at many of the shows at which they exhibit.