Sub-Cool FM

Sub-Cool FM – Presentation Folder Case Study

Growth by Design has produced presentation folders and business cards to an exceptional standard. We recommend their services to businesses looking for great marketing support.

Jacob Sway

Director

Our marketing support packages don’t just deliver to the brief, they deliver beyond the brief.

The brief

Sub-Cool FM is a specialist air conditioning company and installer of air conditioning units and solutions for homes and businesses. Sub-Cool provides award-winning air conditioning solutions with outstanding service before, during and after installation.

Sub-Cool required a range of design and print products to help them promote their business in a way that made them stand out from their competition and show them as the quality award-winning company that they are. They also specifically wanted a sales brochure to use as a conversion tool in sales meetings and exhibitions.

What we did

We started the project with a design consultation process to fully understand who Sub-Cool are, who they serve and why people choose to buy from them rather than an alternative supplier. We then showed them a selection of well designed print examples to provide an idea of different ways to approach the design of their marketing assets.

Once we understood their business and, most importantly, a sense of what they wanted to achieve as an outcome when using the sales brochure, we advised them that a presentation folder would be a far more effective tool. The presentation folder could do everything the sales brochure could but with the added advantage of having a pocket enclosed inside that could hold their proposals and even maintenance agreements.

Our graphic design team worked closely with the owner of Sub-Cool FM to develop a truly impactful design for the presentation folder, which was then produced in high-quality full-colour process printing on a superior board with a laminate finish.

Results & impact for the client

The finished presentation folder really hit the mark! The quality it portrays is head and shoulders above much of their competition, and Sub-Cool FM uses it as part of their sales process to present their quotations. In addition, it has proved to be an excellent conversion tool in face-to-face meetings and at many of the shows at which they exhibit.

Our marketing support packages don’t just deliver to the brief, they deliver beyond the brief.