Capital International Staffing

Capital International Staffing – website design, SEO and content marketing

Growth by Design are very personable and get under the skin of your business. They make it so you feel they are part of your activity, and you really feel like you’ve got a true partner. Our account handler has been amazing and she really understands our business, what we like to see and the image and brand we’re trying to present so that’s worked really well.

Karen Silk

Director

Our marketing support packages don’t just deliver to the brief, they deliver beyond the brief.

The brief

Capital International Staffing is a unique specialist recruitment business, focused on supplying professional engineers into the aerospace, defence, space and satellite, automotive and telecommunications sectors across Europe.

Their challenge was that, although they were the industry specialist in what they did, they needed to get their brand and name to the right people – both recruiters and candidates consistently. Marketing was inconsistent and sporadic, coupled with a slow non-mobile-friendly website, which all together hindered their ability to be as effective as possible in matching candidates to vacancies.

They were aware there was a missed opportunity in generating leads from social too, in particular LinkedIn. No leads were coming in from their social activity, in particular on LinkedIn which ought to have been a major source of candidate leads.

All-in-all, the online experience and lead generation was a worry for the Directors!

What we did

The solution identified was therefore a new website.

The website needed to not only create the right brand perception and messages but critically to be search engine optimised so that Capital International Staffing’s great services could be found by those who needed them. Where other agencies were looking only at the website design itself, Growth by Design looked at it in the round and all of the different elements to making the website design deliver for the business including SEO and content. Providing a very cost-effective quote, Growth by Design secured the project.

The project started with a workshop for all of the senior management to discuss and debate what was wanted from the website. This gave them ownership over the final design and build but also made sure everyone felt listened to.

Content marketing for such a specialist and technical audience is not easy, but due to industry-research and really embedding ourselves in Capital International Staffing’s business, the content created resonated with the audience across the website, email and social.

Results & impact for the client

As a result, Capital International Staffing has received a 45% increase in their LinkedIn followers since regularly posting on their LinkedIn page. There has also been a huge improvement in the efficiency of their website, the ability to search for jobs and upload CVs is now a much easier process for candidates and the new content both on the website and other digital platforms is consistently driving traffic to the website.

All engagement metrics have increased, and anecdotally candidates are referencing content they have read on-site, in email and on social. The content has therefore not only increased brand recognition and reputation, it’s been genuinely useful to have drawn prospects to the website which have then been neutered through email marketing into leads.

Perhaps, one of the most important outcomes is the removal of the worry about delivering the online experience and content, and online lead generation for the Directors and operations teams.

Our marketing support packages don’t just deliver to the brief, they deliver beyond the brief.