What makes ChatGPT recommend one local business over another?

ChatGPT does not appear to recommend local businesses based on a single fixed ranking factor. Its answers can draw on a combination of relevant, credible and accessible information available across the web. TL;DR: Growth by Design reviewed 15 East Sussex businesses across accountancy, building services and dentistry. All 15 showed clear local relevance, 93% had […]

Who wants to be the cheapest? How to market your value, not your price

When two quotations appear to promise the same result, the lower price has an immediate advantage, but who wants to be the cheapest? The issue is not always what the more expensive business charges; it is often what that business has failed to explain. TL;DR: When customers cannot identify a meaningful difference between several businesses, […]

What are zero-click searches and what do they mean for your business?

What are zero-click searches? In short, they are Google searches that end without the person clicking through to a website, because the information, action or next step they need is already available within the search results. TL;DR: zero-click searches happen when Google answers a query or enables an action without the user visiting a website. […]