How to optimise your Google Business Profile in 2026
Why it directly impacts your enquiries TLDR Optimising your Google Business Profile in 2026 is no longer just about adding your address, opening hours, and a few photos. Your profile is now one of the main places where Google decides whether your business is relevant, trusted and worth showing in local search. It is also […]
Google Ads budget pacing is changing in 2026
What it means for your ad spend and your enquiries TLDR Google Ads budget is changing how the pacing works for campaigns that use ad schedules. From June 2026, campaigns that run only on certain days or hours may no longer naturally underspend. Instead, Google may actively work to use the full monthly budget during […]