Our marketing support packages don’t just deliver to the brief, they deliver beyond the brief
St Georges School of English is based in Worthing and provide English language courses and cultural learning for thousands of international students and visitors every year. Therefore, they required a presentation folder that would double up as a sales brochure packed with information about the school, the courses they run and why St Georges are the best choice for students interested in learning English.
The folder also needed a fixed pocket that would contain leaflets, flyers and resources for the students.
Our graphic design team worked closely with the management team at St Georges School of English to identify the purpose of the presentation folder and the audience it needed to appeal to. The students attending the learning courses are often in their teens, so the folder’s design had to be very vibrant and eye-catching and be careful not to exclude an older audience.
We came up with a modern design that did just that and was packed with bright colours and exciting images. The folder had a pocket on the inside that could hold a range of leaflets and flyers. The presentation folder was printed on heavyweight silk coated board and then laminated to protect the finish and has slots that will hold a business card.
The final product made precisely the impact it was intended to and is very well received by all students. In addition to working well as a student member pack, it also worked very well as a sales conversion tool because it provided insight and education of the courses on offer whilst creating a high perceived value to the contents contained within it.