What is upselling and cross selling? How to increase customer value
Winning a new customer takes time, budget and effort. Once somebody trusts your business enough to buy, there may be more value available in that relationship than the first transaction suggests. That is where understanding what is upselling and cross selling becomes useful. Both approaches can increase revenue, but they work best when marketing helps […]
Multimodal Marketing: Does AI Know What Your Business Does?
Multimodal marketing refers to how modern systems can do more than simply interpret text, but can now identify other media forms – such as audio, video and imagery – and interpret it, and specifically applying this knowledge to marketing practices. Multimodal marketing is becoming more important because your prospects are no longer searching in one […]
How to build an email list that actually drives growth
Why building a high-quality email list matters A quick summary Learning how to build an email list is really about creating a better follow-up system for your marketing. Instead of relying on one-off website visits, you build a database of engaged email subscribers, give them something worthwhile in exchange for their details, and use email […]