What is generative engine optimisation (GEO), and why does it matter for business visibility in 2026
Generative engine optimisation (GEO) helps your business appear accurately and credibly inside AI-generated answers. It does not replace SEO. It builds on it by making your expertise easier for AI systems to understand, verify, and cite, while keeping brand control and lead quality intact. Generative engine optimisation (GEO) explained in plain business terms Generative engine […]