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SEO packages for small businesses

Don't play hide & seek with your prospects online - you won't win!

Traffic from Google’s search results (not the paid ads) is the single largest source of internet traffic to most businesses’ websites. So if your website doesn’t rank on page 1 of Google’s search results for key terms used by your prospects, you are playing a great game of internet hide and seek with your potential customers, and you could benefit from our seo packages for small businesses.

Search engine optimisation is how you optimise your site for Google to understand what your website and business are about, how useful it is for people and the quality of the experience you offer. Without giving Google these signals, your most significant single source of traffic (and therefore leads) is at risk!

It’s a sad reality that far less capable competitors outcompete many truly great local businesses. But, unfortunately, they often haven’t addressed the essential element of applying effective local SEO to their sites.

Need search engine optimisation for your small business?

No getting around the complexity of SEO

First and foremost, create your site for your prospects and customers. Write the way they write, understand their needs, behaviours and preferences. Google is sophisticated enough to figure out if you are doing an excellent job with your customers. But you still need to give Google a helping hand to do that!

Watch the short video below to learn more about how SEO works for SMEs. You can see it in action on our own site!

There are over 200 factors Google uses to determine the search results, and you need to cover them all to do well. For example:

  • Quality of your content
  • Backlinks to your site
  • Search intent, e.g. general information, product-specific, looking to purchase, looking for a catalogue etc
  • Website load speed
  • Mobile experience
  • Domain authority
  • Keyword optimisation
  • Website structure
  • Website security
  • User experience.

It takes a team of experts covering technical development, copywriting, design, conversion optimisation, outreach and more to tick all of the boxes for Google, so this is no job for an amateur.

Growth by Design’s SEO packages for small businesses

Having offered and delivered local business SEO services for years and national SEO campaigns, we understand the need for affordable SEO services for small businesses and what SMEs need to achieve from it.  It’s not a guaranteed marketing channel, but your business will suffer without a concerted effort into it.

There is a natural science to ranking your website in the search engine results pages (SERPs), and our skilled team is excellent at making that happen! So whether it’s local SEO for your small business or national SEO you are after, we can help.

Our local SEO services are:

Local SEO strategy

The setting of goals, research into your audience’s behaviour and language, and then developing a plan of which keyword themes to target and how to do so.

Audits

To identify where issues exist and then apply both technical SEO and content SEO skills to address them.

Keyword research

Exploring the language your target market uses, their questions, and identifying keyword themes relevant to your business.

Content mapping and planning

Keyword themes are mapped by user intent (purchase-related or someone looking for information only) and content requirements mapped against this.

Optimised content creation

The creation of SEO optimised content, which addresses your target market’s needs and intention, optimised page titles, meta descriptions, alt tags for images, and other fun things like that!

Technical SEO

Ensuring compliance and optimisation around things like page speeds.

There is a natural science to ranking your website in the search engine results pages (SERPs), and our skilled team is excellent at making that happen! So whether it’s local SEO for your small business or national SEO you are after, we can help.

Are you looking for a small business SEO agency? Look no further.

The actual business outcomes from using a local SEO expert

It’s easy to get bogged down in the technical world of SEO, but it’s the tangible business outcomes of the work which matter to you, and us too.

Your business should experience these if the SEO strategy is right:

Reduced paid advertising (because your Google organic search is picking it up instead)

Greater visibility in the search results

Increase in traffic volumes to your site

More relevant traffic to your site, aligned to your target market

It’s then down to the website itself to convert that traffic into enquiries. The two go hand-in-hand, so if you feel that you could do with a brush-up to maximise your return on investment in SEO, find out more about what we could do for you.

See why we are the trusted website SEO specialists for small businesses from these case studies

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