Brand in a Box

Your brand is the face and character of your business

Branding is all about assertive communication. Visual, verbal, written, and emotional.

Your brand imagery and tools set the first impression, and your brand messages follow up with what your business stands for, or at least they should.

How you communicate your Brand is an essential part of an effective marketing strategy.

It ought to be the first point that delivers results for your business (for more info see our full approach to business marketing). If neglected or done poorly, then the rest of your marketing and business can lose direction and purpose or fail to resonate with the audience in the way you intend.

For many people, lining up the various branding elements across different channels proves a challenge, but you can not ignore it and must find a solution! That’s where our Brand in a Box offer comes into its own.

What impact does poorly managed brand identity have on actual business results?

Inconsistencies or missing elements can create confusing messages to your prospects, diminish perceived value, and affect the resulting opportunities considerably

Think about the equivalent nature of running a job interview and assessing the candidates:

What happens when an applicant shows up late or is ill-prepared?
What if they are wearing a set of shabby, mismatched clothes?
Do you start to think less of them when they can’t seem to string together a good argument for why they are the best candidate?

The above examples have the same effect that poor brand presentation causes for your company.

It makes your prospects think, “I’m not so sure they are the best fit for our needs”, and that’s one thought you don’t want entering your prospect’s mind!

How you can affordably and quickly improve your company’s branding

Our ‘Brand in a Box’ Packages has been specially designed to help SME companies smarten up their act and start communicating more powerfully,
in a way that drives more business.

Each package contains different components to suit the individual client needs, but some examples are below so you get a feel for the types of things on offer:

Purpose Statement

Drafting a clear purpose statement to explain what your business is there to achieve

Mission & Value Statements

Crafting a mission and value statements to communicate why customers should choose your business versus the competition

Designed Marketing & Sales Tools

Developing a mix of brand-aligned tools that are connected both through appearance and message

Brand Guidelines

Standardising brand guidelines to protect the way you present your business

Logo design

Designing a clear and compelling logo to act as the face of your brand

Imagery

Recommending images to convey your messages and culture

Business Stationery

Creating smart, professional, brand-aligned stationery and digital assets

Get in touch to find out what you need to put in your Brand in a Box and the difference it will make to your business’ performance

Like to learn a little more first?

Business and brand audit and review meeting
Industry & market research
Competitor report and recommendations for concept differentiation
Logo design (3-stage process)
Delivery of logos in multiple formats, ready for use
Business card - standard design, 250 printed
Digital letterhead template (print-ready)
Compliment slip template (print-ready)
Artwork for 3 social posts
Artwork for 2 further social posts
Design & deliver either a pop-up banner or an animated text video
Email campaign account creation

Business and brand audit and review meeting
Industry & market research
Competitor report and recommendations for concept differentiation
Logo design (3-stage process)
Delivery of logos in multiple formats, ready for use
Business card - standard design, 250 printed
Digital letterhead template (print-ready)
Compliment slip template (print-ready)
Artwork for 3 social posts
Artwork for 2 further social posts
Design & deliver either a pop-up banner or an animated text video
Email campaign account creation

Business and brand audit and review meeting
Industry & market research
Competitor report and recommendations for concept differentiation
Logo design (3-stage process)
Delivery of logos in multiple formats, ready for use
Business card - standard design, 250 printed
Digital letterhead template (print-ready)
Compliment slip template (print-ready)
Artwork for 3 social posts
Artwork for 2 further social posts
Design & deliver either a pop-up banner or an animated text video
Email campaign account creation