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Outsourced marketing services – support packages

Why outsourced marketing services are the right way to go

Marketing your business is an important matter. Engaging outsourced marketing services ought to be the defining moment of change for your business, and for you as a business owner. 

Done right, it will mean a defined and sustained marketing effort to grow and scale.

There are many factors to consider, many skill-sets to apply, and many options to choose from. In the same way as expertise helps in finance, expertise helps in operations, expertise helps in HR, the same is true when it comes to marketing.

If you want professional results, you need professional support. Get in touch today about our outsourced marketing services.

Looking to outsource your marketing to experts?

What is included in your marketing package

Our marketing packages are tailored to your goals, challenges, sector and, very importantly, to your budget.

The exact mix of support activity is unique to every client, and will be developed in direct discussion with you. It can include outsourced marketing services for website, social media, content, email marketing, graphic design, video production and many more areas.

All of our clients see the difference in both the ease of working with us and in their results. 

Onboarding meeting

We get to know your business as well as you do, and together we define the marketing strategy and outcomes.

Marketing activity selection

The comprehensive Common 10 model covers the full marketing and sales funnel, but in reality, you’ll likely want and need to focus on specific areas of it.

Monthly reports

Against agreed KPIs, along with bespoke recommendations on opportunities identified.

Monthly account call with your dedicated marketing lead

To discuss the performance, identified opportunities, sector news and changes and any business changes your side.

Quarterly marketing activity planning

Every 13 weeks, you’ll have a 1:2:1 meeting with your dedicated marketing lead to review the performance over the last quarter, and to define the strategy and action timeline for the coming 3 months.

Interested in what a marketing package might look like for you?

The business benefits of investing in outsourced marketing services with Growth by Design

You are investing in a marketing team, in a cost-effective way. A team of true specialists available to you as and when you need them, who will deliver:

Enhanced business reputation
More enquiries and leads generated from your preferred clients
Winning more business and increase in lifetime value of your customers
Developing introducers, alliances and stronger recommendations/referrals
Demonstrate return on investment so you are confident in growing and scaling your business

The benefits to business owners and those responsible for marketing of
investing in Growth by Design

It’s not just the business that benefits from our digital marketing support services, so too do you as an individual because we help our clients:

Increased confidence in your marketing

New knowledge and motivation

Feel listened to, apprecaited and valued

The staff are great and answer any questions you may have, amend anything you want to change, and speak to you in-depth about what you want out of their service and the final result.

We have had enquiries coming in and have done some great quotes from posts they have done for us, contacts they have made on our behalf as we have been busy with other sides of the business, it’s like having a few employees doing all the work behind the scenes.

Perfect service and would recommend you and your company every time, for anyone looking for help with their marketing, social media, websites, google and much more, you will not be disappointed in choosing Growth By Design.

Helen Moss

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Copylink Digital

Interested in what a marketing package might look like for you?

The Common 10 approach sets us apart from other marketing agencies

The Common 10 approach addresses the four key phases of marketing to ensure your business has the most cost-effective and comprehensive marketing strategy available:

  1. Brand updates: Targeting, messaging, and your immediately visible content.
  2. Primary Marketing: Enabling fresh lead generation, new customers and enquiries
  3. Secondary Marketing: Boosting conversion rates and growing your customer lifetime value
  4. Tertiary Marketing: Enabling referrals, and encouraging recommendations and introducers.

Marketing specifically designed for SMEs

Unlike some other digital marketing companies in the UK, we’ve listened to the needs and challenges of SMEs and created a unique framework for business owners to provide structure and direction to their marketing.

It is the most comprehensive and relevant approach available to SMEs and is represented through four key areas of marketing. Within those four areas, there are 10 marketing objectives. A summary of the model is below, but you can watch a video on the Common 10 too.

Brand

Aim: Relevant messaging, professional presentation and reputation management

Related Marketing Objectives:

  1. Brand message clarity and positive perception

Primary Marketing

Aim: Generate leads, develop enquiries, secure first orders

Related Marketing Objectives:

2. Ensure findability, visibility and reach

3. Build a database to communicate with

4. Enable enquiries and nurture longer term prospects

5. Improve sales conversion rate

6. Maximise first sales values

Secondary Marketing

Aim: Meet ongoing customer needs and manage the relationship for the long term.

Related Marketing Objectives:

7. Grow client lifetime value (LTV)

Tertiary Marketing

Aim: Enable the ‘Ripple Effect’ of referencing and storytelling from clients and others.

Related Marketing Objectives:

8. Capture evidence of client experience
9. Re-activate past clients and prospects
10. Develop and work with marketing alliances and introducers.

See some examples of how our outsourced marketing services have helped our clients

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