Baldwin Boxall

Baldwin Boxall – Website Case Study

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Nick Baldwin

Sales & Marketing Director

Our marketing support packages don’t just deliver to the brief, they deliver beyond the brief.

The brief

Baldwin Boxall is a manufacturer of voice communication systems and voice alarms. They work with clients worldwide and are a leading provider within their marketplace.

Baldwin Boxall required a complete rebrand and a new website to market their products. The website needed to display a wide range of different products and work as a resource to engineers worldwide. There are over 400 various resources, so they needed a solution that would allow their users to easily search for the relevant information using a variety of different search criteria. Baldwin Boxall also wanted to capture the data of each person that downloaded data from the website.

What we did

Our team started with the rebrand, working closely with the team at Baldwin Boxall to ensure that the new brand for the company worked on every level and engaged with the full spectrum of their audience. Once the rebrand was completed, we applied the unique brand design style to their marketing collateral, from brochures and stationery to solid build exhibition systems transported and used at exhibitions worldwide.

Having completed the rebranding process, our team moved on to the design and build of their new website. The website has over 120 pages and over 400 downloadable resources.

We created a fully responsive website that works on all devices. The new website also showcases the products they manufacture with 360-degree visuals that allow visitors to the website to view their products from every angle. The downloadable resources are managed through a complex search facility that enables users to search by product name, model, category or type. The search can be refined to the product range and even the kind of document required. Every time a user downloads from the website, their information is captured and managed automatically via the website.

Results & impact for the client

The Baldwin Boxall rebrand was a huge success and has been very well received by the clients. The new website has made it easy for people worldwide to find the products Baldwin Boxall manufactures, and the resources on the website are used by many, each time capturing their data to allow follow up.

Our marketing support packages don’t just deliver to the brief, they deliver beyond the brief.